Tuesday, September 24th, 2-3pm ET Many brands begin their marketing journey by running paid search and social campaigns. Both are highly valuable for establishing brand awareness and driving customer acquisition. As brands start to scale and want to continue growing efficiently, partner marketing can be a reliable and complementary channel to increase returns to brands-especially those that have laid a strong foundation via paid social and paid search. Join Udayan Bose, CEO, NetElixir, and...

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Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programmes and expanding their affiliate programme to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached. Robert Glazer, Managing Director of Acceleration...

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With limited budgets and increasing pressures to return a positive ROI, many marketers are shifting to the performance model where partners are paid purely on their ability to perform. They are building mutually beneficial relationships with partners - be it in the form of bloggers, influencers, brands, publishers, coupon sites, etc. - to drive growth in all areas of their business, from marketing and sales to business development. Robert Glazer, CEO of Acceleration Partners and Todd...

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Affiliate. Partner. Influencer. Mobile. Call it what you will, the performance marketing landscape is evolving. Tune in to this on-demand webinar with Robert Glazer, CEO of Acceleration Partners, Brian Marcus, VP Global Marketing at TUNE, and John Koetsier, Mobile Economist at TUNE as they reveal new research into the current performance marketing landscape and discuss strategies for success in this new era. This webinar will cover: Shifting trends in brand and enterprise measurement...

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With all of the buzz around influencer marketing, it can be difficult to know which strategies can elevate your influencer marketing campaigns.  Alison Chew, Director of Partners & Insights at Acceleration Partners and Sugee Kim, Director of SaaS Strategy & Account Management at Activate, will address key trends in influencer marketing and how you can leverage them to come out on top. They will offer tips for establishing long-term partnerships, leveraging new shoppable social media...

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Partner or affiliate marketing is one of the most effective digital marketing models, yet many marketing leaders still don’t “get” it. Todd Crawford, Co-Founder & VP of Strategic Initiatives, Impact, and Robert Glazer, Founder & CEO, Acceleration Partners, will take a deep dive into the conversations you should be having to get buy-in from your boss and leadership team. They will also highlight marketing leaders successfully managing and influencing internal...

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Advances in mobile are changing the digital marketing landscape and partner marketing is no exception. New mobile opportunities are plentiful, but hiding in plain sight for many advertisers. The opportunity is there, but hard to access.   In this on-demand webinar, Dan Koch, CTO, Tune and Robert Glazer, Founder & CEO, Acceleration Partners, will discuss the challenges marketers are facing with mobile as well as key opportunities for leveraging mobile in the partner model to drive...

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Partner or affiliate marketing is one of the most effective digital marketing models, yet many marketing leaders still don’t “get” it. Todd Crawford, Co-Founder & VP of Strategic Initiatives, Impact, and Robert Glazer, Founder & CEO, Acceleration Partners, will take a deep dive into the conversations you should be having to get buy-in from your boss and leadership team. They will also highlight marketing leaders successfully managing and influencing internal...

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With all of the buzz around influencer marketing, it can be difficult to know which strategies can elevate your influencer marketing campaigns.  Alison Chew, Director of Partners & Insights at Acceleration Partners and Sugee Kim, Director of SaaS Strategy & Account Management at Activate, will address key trends in influencer marketing and how you can leverage them to come out on top. They will offer tips for establishing long-term partnerships, leveraging new shoppable social media...

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With so much data at your fingertips, it can feel overwhelming to figure out the best way to use data to drive profitable customer acquisition. The skills, strategy, and approaches you take can make a huge difference in the success or failure of your performance marketing efforts. Join Steve Green, GM of Enterprise Solutions Group at Fluent, Inc. and Tyla Cobb, Account Director, Acceleration Partners, as they shed light on the value of first- and second-party data: where to get it, how to...

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Affiliate. Partner. Influencer. Mobile. Call it what you will, the performance marketing landscape is evolving. Tune in to this on-demand webinar with Robert Glazer, CEO of Acceleration Partners, Brian Marcus, VP Global Marketing at TUNE, and John Koetsier, Mobile Economist at TUNE as they reveal new research into the current performance marketing landscape and discuss strategies for success in this new era. This webinar will cover: Shifting trends in brand and enterprise measurement...

Read More >>

With limited budgets and increasing pressures to return a positive ROI, many marketers are shifting to the performance model where partners are paid purely on their ability to perform. They are building mutually beneficial relationships with partners - be it in the form of bloggers, influencers, brands, publishers, coupon sites, etc. - to drive growth in all areas of their business, from marketing and sales to business development. Robert Glazer, CEO of Acceleration Partners and Todd...

Read More >>