With limited budgets and increasing pressures to return a positive ROI, many marketers are shifting to the performance model where partners are paid purely on their ability to perform. They are building mutually beneficial relationships with partners - be it in the form of bloggers, influencers, brands, publishers, coupon sites, etc. - to drive growth in all areas of their business, from marketing and sales to business development. Robert Glazer, CEO of Acceleration Partners and Todd...
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Forget your website. Forget your call center. Forget today’s storefront. The future of brand interactions is changing beneath our feet and fingertips. In this new world of customer engagement, consumers will soon be interacting with brands in both customer service and commerce through voice, chatbots and more. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy, and Dan Golden, President & Chief Search Artist of Be Found Online, will discuss hot trends in...
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The concept of influencer marketing may not be new, but marketers continue to struggle with how to cost-effectively measure the performance of their campaigns and attract brand-aligned influencers. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Kamiu Lee, Head of Business Development & Strategy at Bloglovin, will discuss key challenges brands face with influencer marketing. They will also offer proven strategies for executing a...
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Advances in mobile are changing the entire marketing world, and affiliate is no exception. With mobile shopping now accounting for 2 out of 3 digital shopping minutes, connecting with customers via the mobile web and apps is becoming an indispensable tool in the affiliate marketer’s armory. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Justin Thomas, VP of Partnerships at Button, will discuss the challenges marketers are facing...
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Attribution continues to be a perplexing topic for marketers. With consumers engaging with various touchpoints throughout their buyer journey, it can be a struggle for businesses to assign credit to the appropriate channels. Kelly Ground, Senior Account Manager at Acceleration Partners and Michael Loban, CMO of InfoTrust LLC will address some key challenges with attribution and offer best practices to follow when creating an attribution model for your business. In this webinar you will...
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As the desire for pay-for-performance has expanded, the number of brands expanding their affiliate marketing strategies has grown exponentially. They are bringing together many channels, leveraging new technology and tactics to create programs that drive more sustainable revenue by focusing on high-quality partners, mobile, attribution and global expansion. Robert Glazer, managing director of Acceleration Partners, and Adam Martin, SVP of Sales at Performance Horizon, will discuss the...
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Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programs and expanding their affiliate program to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached. Robert Glazer, Managing Director of Acceleration...
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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer will share best practices on how to elevate your...
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For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
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Many brands associate affiliate marketing with the large players in the space, but in fact it can do so much more. Several brands are leveraging the affiliate channel to manage mid-size business development opportunities and consolidate referral programs and PR initiatives.  Managed properly, affiliate programs are effective for measuring all of these types of relationships and growing your base of performance based partnerships. Robert Glazer, founder and managing director,...
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Attribution is a challenge for marketers in every online channel. Businesses struggle to assign credit to individual efforts when consumers can have dozens of touchpoints with multiple channels. Dan Golden, President & Chief Search Artist, Be Found Online and Robert Glazer, Founder & Managing Director, Acceleration Partners will review key challenges and opportunities for advanced marketer’s tackling attribution. We’ll share best practices as well as pitfalls to avoid when...
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