(Listen time: 12:44) MORE ABOUT THIS EPISODE Return On Ad Spend (ROAS) has long been an important metric in traditional paid marketing channels (paid search, paid social, display, etc.). As affiliate marketing’s prominence has grown in the past few years – as well as its budget allocation – brands are looking more closely at this metric within their programs. In this episode of Outperform, we’re joined by Tara Watson, an Affiliate Program Manager at Acceleration...

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 (Listen time: 14:05) MORE ABOUT THIS EPISODE Customer Lifetime Value has grown in importance over the past few years across all industry verticals, but especially for brands who have a subscription or reoccurring service business model. In this episode of Outperform we’re joined by Heather Creamer, an Associate Account Director here at Acceleration Partners with over 9 years of experience in affiliate marketing program management. We discuss the role of customer lifetime value...

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 (Listen time: 12:14) MORE ABOUT THIS EPISODE When it comes to affiliate marketing program management, the more an agency team knows about the role, needs and communication style of their client contact, the more equipped they are to meet expectations and deliver on performance objectives. On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client...

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Acceleration Partners Podcast

 (Listen time: 22:17) MORE ABOUT THIS EPISODE “Partners” come in all shapes and sizes. And thanks to significant advances in technology, this means that companies can create synergistic partnerships with just about anyone, and do so on a performance basis. This also means that other teams within your company or organization – that fall outside of marketing -- can play an essential role in helping attract high-value partners to your affiliate or partner program. On this...

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Kari Kallhoff

  (Listen time: 19:05) ABOUT THIS EPISODE “Most quarrels amplify a misunderstanding.” -  Andre Gide Kari Kallhoff is an account manager at Acceleration Partners (AP) and works on the affiliate program for one of AP’s largest global clients. Having worked in the affiliate marketing industry for over six years, Kari has helped a variety of clients in diverse verticals. She’s also seen first-hand the internal friction that can arise within companies between their...

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  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Manager) have significant experience launching, expanding and managing global affiliate marketing programs. In her nearly four years at Acceleration Partners, Tyla’s managed both domestic and global affiliate marketing programs for large, global brands, including Target, adidas, Reebok, Pier One and Tiny Prints. As an Account Director, she oversees the performance of global teams managing affiliate programs in...

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  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Account Manager) both have extensive experience helping clients launch, optimize and expand their global affiliate marketing programs and performance partnerships. On Part Two of this three-part series, they focus on the important things you should consider AFTER you’ve confirmed there is a viable opportunity for your affiliate program in a new, global region. ABOUT THIS 3-PART SERIES: This episode is Part Two...

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  GUESTS: Tyla Cobb is an Account Director at Acceleration Partners. In her nearly four years at Acceleration Partners, she’s managed both domestic and global affiliate marketing programs for leading global brands, including Target, adidas, Reebok, Pier 1 and Tiny Prints. In her Account Director role, she oversees the performance of global teams managing affiliate programs in multiple counties. Tess Waresmith is a Senior Marketing Manager at Acceleration Partners. While at AP,...

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  On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. Cassandra Scarbeck joined Acceleration Partners in June of 2016, managing affiliate programs for some of AP’s largest clients before transitioning onto the Publisher Development team. Prior to AP,...

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  On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs. If you can’t see the embedded player above, you...

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  “The better relationship you have with your partners, the better your business will be.” – Brian Kelly (The Points Guy). On this episode of Outperform, we take a journey through affiliate marketing and travel with one of the largest credit card industry affiliate marketers, Brian Kelly – AKA, The Points Guy. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian...

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  On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape. If you can’t see the embedded player above, you can:   Show Notes On this episode you’ll learn about:...

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