MORE ABOUT THIS EPISODE When it comes to affiliate marketing program management, the more an agency team knows about the role, needs and communication style of their client contact, the more equipped they are to meet expectations and deliver on performance objectives. On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each...

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Acceleration Partners Podcast

 MORE ABOUT THIS EPISODE “Partners” come in all shapes and sizes. And thanks to significant advances in technology, this means that companies can create synergistic partnerships with just about anyone, and do so on a performance basis. This also means that other teams within your company or organization – that fall outside of marketing -- can play an essential role in helping attract high-value partners to your affiliate or partner program. On this episode of Outperform,...

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Kari Kallhoff

  “Most quarrels amplify a misunderstanding.” -  Andre Gide GUEST: Kari Kallhoff is an account manager at Acceleration Partners (AP) and works on the affiliate program for one of AP’s largest global clients. Having worked in the affiliate marketing industry for over six years, Kari has helped a variety of clients in diverse verticals. She’s also seen first-hand the internal friction that can arise within companies between their internal affiliate program team and other...

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  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Manager) have significant experience launching, expanding and managing global affiliate marketing programs. In her nearly four years at Acceleration Partners, Tyla’s managed both domestic and global affiliate marketing programs for large, global brands, including Target, adidas, Reebok, Pier One and Tiny Prints. As an Account Director, she oversees the performance of global teams managing affiliate programs in...

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  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Account Manager) both have extensive experience helping clients launch, optimize and expand their global affiliate marketing programs and performance partnerships. On Part Two of this three-part series, they focus on the important things you should consider AFTER you’ve confirmed there is a viable opportunity for your affiliate program in a new, global region. ABOUT THIS 3-PART SERIES: This episode is Part Two...

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  GUESTS: Tyla Cobb is an Account Director at Acceleration Partners. In her nearly four years at Acceleration Partners, she’s managed both domestic and global affiliate marketing programs for leading global brands, including Target, adidas, Reebok, Pier 1 and Tiny Prints. In her Account Director role, she oversees the performance of global teams managing affiliate programs in multiple counties. Tess Waresmith is a Senior Marketing Manager at Acceleration Partners. While at AP,...

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  On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. Cassandra Scarbeck joined Acceleration Partners in June of 2016, managing affiliate programs for some of AP’s largest clients before transitioning onto the Publisher Development team. Prior to AP,...

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  On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs. If you can’t see the embedded player above, you...

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  “The better relationship you have with your partners, the better your business will be.” – Brian Kelly (The Points Guy). On this episode of Outperform, we take a journey through affiliate marketing and travel with one of the largest credit card industry affiliate marketers, Brian Kelly – AKA, The Points Guy. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian...

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  On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape. If you can’t see the embedded player above, you can:   Show Notes On this episode you’ll learn about:...

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  On this episode of Outperform, we talk with Marilyn Valace, Regional Director at Impact (formerly Impact Radius before a 3/20 rebrand) about how financial services companies are leveraging the affiliate model to market their products and services. She talks about what makes financial services companies a unique client for technology platforms and agencies to work with and what they look for in their affiliate partnerships. Marilyn also addresses the intense regulatory...

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  On this episode of Outperform, we profile Jesse Eisenberg, VP of Client Services for Elite SEM. You’ll hear how he ventured into the world of digital marketing after a few years in the mortgage industry, his rise from account analyst to VP of Client Services at Elite SEM and his thoughts on how the digital marketing landscape has changed over the past five years. If you can’t see the embedded player above, you can:   Show Notes What he hated about sales when he...

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