(Listen time: 43:43) MORE ABOUT THIS EPISODE The concept of Partner Marketing is changing and evolving – especially as it relates to performance-based partnerships. In this Outperform episode we discuss what the term “Partner Marketing” has meant up until recently, what’s presently happening in the business and marketing realm that’s shifting the  definition of Partner Marketing, and how the future of partnerships is likely to be structured and defined. If you can’t...

Read More >>

(Listen time: 31:01) MORE ABOUT THIS EPISODE In his role as Manager of Paid Media Strategy and Performance Partnerships, Josh Lapidus engages with a wide variety of partnership types to help Home Depot build and optimize their paid and partner marketing initiatives. In this Outperform episode we discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how...

Read More >>

(Listen time: 19:23) MORE ABOUT THIS EPISODE Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. Having managed several large affiliate programs for industry-leading brands, Amy Crider, an Associate Account Director at Acceleration Partners, joins us on this episode of Outperform to share her expertise on how brands are growing and refining their affiliate programs with loyalty partners. If you...

Read More >>

(Listen time: 14:25) MORE ABOUT THIS EPISODE The Cost Per Action (CPA) model is a key differentiator in the world of affiliate marketing. In this episode, Emily Ersbak, an Associate Account Director here at Acceleration Partners, unpacks what it means and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands. If you can’t see the embedded player above, you can: Show Notes What brands typically care about when it comes to CPA....

Read More >>

 (Listen time: 12:44) MORE ABOUT THIS EPISODE Return On Ad Spend (ROAS) has long been an important metric in traditional paid marketing channels (paid search, paid social, display, etc.). As affiliate marketing’s prominence has grown in the past few years – as well as its budget allocation – brands are looking more closely at this metric within their programs. In this episode of Outperform, we’re joined by Tara Watson, an Affiliate Program Manager at Acceleration...

Read More >>

 (Listen time: 14:05) MORE ABOUT THIS EPISODE Customer Lifetime Value has grown in importance over the past few years across all industry verticals, but especially for brands who have a subscription or reoccurring service business model. In this episode of Outperform we’re joined by Heather Creamer, an Associate Account Director here at Acceleration Partners with over 9 years of experience in affiliate marketing program management. We discuss the role of customer lifetime value...

Read More >>

 (Listen time: 12:14) MORE ABOUT THIS EPISODE When it comes to affiliate marketing program management, the more an agency team knows about the role, needs and communication style of their client contact, the more equipped they are to meet expectations and deliver on performance objectives. On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client...

Read More >>
Acceleration Partners Podcast

 (Listen time: 22:17) MORE ABOUT THIS EPISODE “Partners” come in all shapes and sizes. And thanks to significant advances in technology, this means that companies can create synergistic partnerships with just about anyone, and do so on a performance basis. This also means that other teams within your company or organization – that fall outside of marketing -- can play an essential role in helping attract high-value partners to your affiliate or partner program. On this...

Read More >>
Kari Kallhoff

  (Listen time: 19:05) ABOUT THIS EPISODE “Most quarrels amplify a misunderstanding.” -  Andre Gide Kari Kallhoff is an account manager at Acceleration Partners (AP) and works on the affiliate program for one of AP’s largest global clients. Having worked in the affiliate marketing industry for over six years, Kari has helped a variety of clients in diverse verticals. She’s also seen first-hand the internal friction that can arise within companies between their...

Read More >>

  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Manager) have significant experience launching, expanding and managing global affiliate marketing programs. In her nearly four years at Acceleration Partners, Tyla’s managed both domestic and global affiliate marketing programs for large, global brands, including Target, adidas, Reebok, Pier One and Tiny Prints. As an Account Director, she oversees the performance of global teams managing affiliate programs in...

Read More >>

  GUESTS: Tyla Cobb (Account Director) and Tess Waresmith (Senior Account Manager) both have extensive experience helping clients launch, optimize and expand their global affiliate marketing programs and performance partnerships. On Part Two of this three-part series, they focus on the important things you should consider AFTER you’ve confirmed there is a viable opportunity for your affiliate program in a new, global region. ABOUT THIS 3-PART SERIES: This episode is Part Two...

Read More >>

  GUESTS: Tyla Cobb is an Account Director at Acceleration Partners. In her nearly four years at Acceleration Partners, she’s managed both domestic and global affiliate marketing programs for leading global brands, including Target, adidas, Reebok, Pier 1 and Tiny Prints. In her Account Director role, she oversees the performance of global teams managing affiliate programs in multiple counties. Tess Waresmith is a Senior Marketing Manager at Acceleration Partners. While at AP,...

Read More >>