This AP benchmark report takes a deep-dive into client data gathered between Q1 2017 and Q1 2018 from a sample group of clients working with over 12,000 click active affiliate partnerships in their affiliate programs. For this quarter’s year-over-year review, we added a new section: mobile! We also share real client examples in many sections to expand on the data and, as always, include strategic recommendations for how you can apply the data included in this Q1 2017-2018 benchmark...
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Q4. For many of AP’s clients, this festive quarter is always a bit frenzied. It’s also one of the most fruitful. Once the holiday haze faded, we gathered our client’s affiliate program data, looked at it from every angle, compared it to Q4 2016 and pulled together this benchmark report to share the story it told. When you download it, you’ll discover: What month saw the strongest Y/Y growth (can you guess?) What some retailers did to elevate their exposure with...
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At some point along an affiliate marketing program’s journey, it’s not uncommon for a company to contemplate switching from one technology platform provider to another. While the rationale for making this switch might be sound, there are important factors that must be considered before actually progressing with the platform migration process. Failure to do so can put your affiliate program in dire straits – not to mention the relationships with your publishing partners. To help...
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July, August and September are busy months—especially for an affiliate program! To find out what worked, what didn’t and where learnings can be gleaned, we analyzed affiliate program data from retailers actively working with us during Q3 2016 and Q3 2017. We then took those findings and compiled the highlights in this must-read benchmark report. Download it and discover: How/why retailers’ affiliate channel revenue grew 39.09% Y/Y What Q3 seasonal campaign grew revenue 44.81%...
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The largest advertisers in the world are demanding more transparency, accountability and measurable returns from the performance of their marketing. Unfortunately, one of the hottest marketing tactics currently being employed by many companies is struggling to meet these expectations: Influencer marketing. The good news is, this is changing; and our CMO’s Guide to Tracking Bottom-of-Funnel Metrics explains how. This valuable guide sheds light on: What most companies are currently...
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There are a number of holidays and observances for online marketers to keep track of, strategize for and plan campaigns around – which is no easy feat! To help simplify the process, we’ve created this Online Marketer’s Guide to Leverage the 2018 Holidays. This fun guide is meant to be an easy-to-follow tool for you to use as you plan your 2018 online marketing campaigns. Download it for free today!
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Between Q2 2016 and Q2 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q2 affiliate channel revenue grew 19.87% Y/Y Why revenue during Father’s Day week increased 49.01% Y/Y What helped improve affiliate clicks 27.97% Y/Y What contributed to 123% Y/Y revenue growth for content publishers You’ll also get smart strategy recommendations...
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The affiliate marketing model has many different parts, players and partnerships. To make it easy to remember the who’s who and what’s what in this essential marketing framework, we created a one-page quick guide to the Key Players in the Affiliate Marketing Model. Download it for free so you can have a quick reference whenever you need it! To get the full picture of all the players, including in-depth details about each group and how they all work together, download our Ultimate...
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Technology is an important component of an affiliate program; it’s the technology that makes it possible for companies to track and measure the performance of their program as well as properly pay their partners. This technology is provided through either an affiliate network or a software as a service (SaaS) platform. Download our free quick guide to Affiliate Networks and SaaS Platforms and have an easy-to-understand reference for what each technology solution does, how they are...
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Between Q1 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q1 affiliate channel revenue grew 28.49% Y/Y Our notion for why conversions improved 33.70% Y/Y What helped clients in the fitness and sportswear vertical experience a +75.78% Y/Y click rate increase Why Y/Y revenue and conversion rates for content publishers...
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For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
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There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model, and there’s no better guide to help you navigate its nuances than AP Founder and Managing Director, Robert Glazer. His new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of...
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