We recently surveyed a select group of publisher partners within the affiliate programs that we manage to better understand how they identified themselves, their expectations for their affiliate business and what they see on the horizon for the industry. Download our 2018 Affiliate Trends Survey Results: A look at what’s ahead for 2019 report and get insight into: What trends are affiliates excited about in the year ahead. What types of companies they see as having the most...

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There are a number of holidays and observances for online marketers to keep track of, strategize for and plan campaigns around – which is no easy feat! To help simplify the process, we’ve created this Online Marketer’s Guide to Leverage the 2019 Holidays. This fun guide is meant to be an easy-to-follow tool for you to use as you plan your 2019 online marketing campaigns. Download it for free today!

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Amidst the sanguine summertime season and the celestial fireworks of Perseids meteor showers, we're excited to release our Q2 2017-2018 Affiliate Marketing Benchmark Report. This benchmark report will give you access to the only type of data of its kind in the affiliate industry, and you’ll also learn: How much total Q2 affiliate channel revenue grew year-over-year for the sample client group we evaluated between Q2 2017 and Q2 2018 and why. How much mobile revenue rose in Q2,...

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What do publishers want from companies they are promoting? What can merchants do to set themselves apart and attract high value performance partners to their affiliate program? And, equally important, what keeps those publishers engaged and outperforming long after they join the program? We answer these questions and more in our guide, Creating High-Value Publisher Partnerships: Stand Out and Set Your Brand Up for Success. Download your free copy and get: Insight into how affiliate...

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Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional brand marketing will soon be moving to performance channels. This clear indication of confidence and high expectations leads us to a key takeaway: Performance marketing is eating brand...

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This AP benchmark report takes a deep-dive into client data gathered between Q1 2017 and Q1 2018 from a sample group of clients working with over 12,000 click active affiliate partnerships in their affiliate programs. For this quarter’s year-over-year review, we added a new section: mobile! We also share real client examples in many sections to expand on the data and, as always, include strategic recommendations for how you can apply the data included in this Q1 2017-2018 benchmark report...

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  Q4. For many of AP’s clients, this festive quarter is always a bit frenzied. It’s also one of the most fruitful. Once the holiday haze faded, we gathered our client’s affiliate program data, looked at it from every angle, compared it to Q4 2016 and pulled together this benchmark report to share the story it told. When you download it, you’ll discover: What month saw the strongest Y/Y growth (can you guess?) What some retailers did to elevate their exposure with...

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  At some point along an affiliate marketing program’s journey, it’s not uncommon for a company to contemplate switching from one technology platform provider to another. While the rationale for making this switch might be sound, there are important factors that must be considered before actually progressing with the platform migration process. Failure to do so can put your affiliate program in dire straits – not to mention the relationships with your publishing partners. To...

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July, August and September are busy months—especially for an affiliate program! To find out what worked, what didn’t and where learnings can be gleaned, we analyzed affiliate program data from retailers actively working with us during Q3 2016 and Q3 2017. We then took those findings and compiled the highlights in this must-read benchmark report. Download it and discover: How/why retailers’ affiliate channel revenue grew 39.09% Y/Y What Q3 seasonal campaign grew revenue 44.81%...

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The largest advertisers in the world are demanding more transparency, accountability and measurable returns from the performance of their marketing. Unfortunately, one of the hottest marketing tactics currently being employed by many companies is struggling to meet these expectations: Influencer marketing. The good news is, this is changing; and our CMO’s Guide to Tracking Bottom-of-Funnel Metrics explains how. This valuable guide sheds light on: What most companies are currently...

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Between Q2 2016 and Q2 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q2 affiliate channel revenue grew 19.87% Y/Y Why revenue during Father’s Day week increased 49.01% Y/Y What helped improve affiliate clicks 27.97% Y/Y What contributed to 123% Y/Y revenue growth for content publishers You’ll also get smart strategy recommendations...

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The affiliate marketing model has many different parts, players and partnerships. To make it easy to remember the who’s who and what’s what in this essential marketing framework, we created a one-page quick guide to the Key Players in the Affiliate Marketing Model. To get the full picture of all the players, including in-depth details about each group and how they all work together, download our Ultimate Guide to the Affiliate Marketing Model.

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