Before we dive in to what affiliate marketing is and how it works, it’s important to first have some context and perspective. You see, the different players who make up this marketing model engage with it differently. For example, if you’re someone who is looking to be an affiliate– also referred to as a partner or publisher – then you’re likely to want to know about what it means to join a brand’s affiliate program, best practices for promoting their products or services, how...

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Everything evolves. When conditions are pushed to their limits, the natural process of progress begins. This is as true in life as it is in marketing. For example, after a period of great success with paid social, many brands eventually start to experience diminishing returns. And for those who begin their paid search campaigns with a mix of branded and non-branded keywords, they ultimately discover that bidding on the latter is typically more expensive than bidding on the former. In...

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Working with an affiliate marketing agency can be a scalable and profitable approach for companies. But that doesn’t mean that every brand should work with an agency. Before we delve into what to look for in a program management agency, let’s first discuss who doesn’t need an affiliate agency? Companies with annual online sales of less than $8 million. It can be difficult for companies with less than $8 million in online sales to break even on affiliate management fees as those...

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