Investments are growing across a range of digital strategies, including website channels (61% of CMOs expect to increase investment) and mobile platforms (59% expect to increase spending), according to a recent Gartner's 2017-2018 CMO Spend Survey.
That's good news for the affiliate marketing world as the model supports, monetizes and optimizes both strategies.
Taking an even closer look, we've gathered some interesting data points in a super "smart" infographic. It also includes important Do's and Don'ts to know before applying mobile strategies to your affiliate program.
In addition to checking out the infographic below, you can take an even deeper dive into this topic by watching the recording of our recent webinar, Mobile Affiliate: Bringing Performance Marketing to the Fastest Growing Channel.
Check out this article to learn more about what the term "mobile" actually means within affiliate marketing.