Going East & Going West: Taking Your Affiliate Program Global
For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other regulations.
Robert Glazer, Managing Director of Acceleration Partners and Kevin Edward, Global Client Strategy Director of Affiliate Window, will serve as your experienced affiliate marketing guides and share best practices for expanding your affiliate program into US and European markets.
In this webinar you will learn:
- What’s driving the latest trends in global affiliate marketing
- Opportunities for expanding programs to the US and European markets
- Challenges of expanding affiliate programs in the US and Europe and how to avoid them
- Best practices for navigating your international expansion