Globally, lockdowns and social distancing measures have led more consumers to shop online than ever before. To reach their target audiences more strategically, efficiently and cost-effectively in the year ahead, CMOs and marketers are giving affiliate marketing and partnerships higher priority than ever before.
Brian Marcus, VP of Global Marketing and Partnerships, TUNE, Robert Glazer, Founder & CEO, Acceleration Partners and Keith Posehn, Head of Marketing, Tundra, discuss how performance-based marketing partnerships are breaking new ground and what we can expect will change and grow in the future.
This on-demand webinar covers:
- Why brands are shifting to the affiliate marketing model and the types of performance-based partnerships that are driving growth.
- How the affiliate marketing industry is innovating and which technologies are at the forefront.
- Why the uptick in mobile commerce will increase performance-based mobile partnership opportunities and drive customer acquisition.
- What companies can start doing today to develop a more scalable performance-based marketing program with high-value partners.