Performance Partnerships: Driving Growth with Influencers and Partners
Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programs and expanding their affiliate program to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached.
Robert Glazer, Managing Director of Acceleration Partners and Todd Crawford, VP of Strategic Initiatives, Impact Radius, will share best practices and strategies for managing influencers and key partnerships at scale. They’ll also share case studies on how top brands have applied these strategies to drive results.
In this webinar you will learn:
- Best practices for finding influencers and partners that fit with your brand
- Strategies for building strong relationships that drive successful customer acquisition
- A framework for measuring influencers and partners, including how they affect other marketing efforts
- Steps brands are taking to manage partners at scale and strategies they are leveraging to maximize results