How to Leverage Attribution Models to Build Data-Driven Marketing Strategies
Attribution continues to be a perplexing topic for marketers. With consumers engaging with various touchpoints throughout their buyer journey, it can be a struggle for businesses to assign credit to the appropriate channels.
Kelly Ground, Senior Account Manager at Acceleration Partners and Michael Loban, CMO of InfoTrust LLC will address some key challenges with attribution and offer best practices to follow when creating an attribution model for your business.
In this webinar you will learn:
- What approaches marketers are taking to attribution
- How attribution can help you understand your marketing investments – what’s working and what’s not
- How to leverage Google Analytics for cross-channel reporting
- How the free and premium versions of Google Analytics differ and how to determine which is the best for you
- What omnichannel marketing is and how you can get there