What CMO’s Need To Know About Attribution
Attribution is a challenge for marketers in every online channel. Businesses struggle to assign credit to individual efforts when consumers can have dozens of touchpoints with multiple channels.
Dan Golden, President & Chief Search Artist, Be Found Online and Robert Glazer, Founder & Managing Director, Acceleration Partners will review key challenges and opportunities for advanced marketer’s tackling attribution. We’ll share best practices as well as pitfalls to avoid when choosing and customizing an attribution model. We’ll also cover how to act on attribution data to drive incremental marketing performance.
In this webinar you will learn:
· What you need to know about the state of attribution and performance marketing
· What approaches marketers are taking to attribution
· How to effectively leverage attribution data
Founder and Managing Director at Acceleration Partners
Robert Glazer is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer products and services companies.
President & Chief Search Artist at Be Found Online
Dan Golden is a veteran digital marketing executive and founder of an innovative digital marketing agency delivering paid & organic search marketing, reputation management and social media services.