How to Take a Data-Driven Approach to Scaling Customer Acquisition
With so much data at your fingertips, it can feel overwhelming to figure out the best way to use data to drive profitable customer acquisition. The skills, strategy, and approaches you take can make a huge difference in the success or failure of your performance marketing efforts.
Join Steve Green, GM of Enterprise Solutions Group at Fluent, Inc. and Tyla Cobb, Account Director, Acceleration Partners, as they shed light on the value of first- and second-party data: where to get it, how to use it, and key metrics for success, including:
- The different data types and the challenges and opportunities brands face when it comes to a modern approach to customer acquisition
- Common pitfalls when leveraging data and steps to take to ensure you are reaching high-quality customers
- Strategies for building transparency between brands and their partners
- Tips on creative testing, optimization and best practices for increasing conversions
- Inspiration and examples based on successes from the effective use of data
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