Q3 REPORT! Find out how top brands are growing thriving affiliate programs.
Recommendations included! Get It Now


“What you do every day matters more than what you do once in a while.”– Gretchen Rubin

Bestselling author, Gretchen Rubin, joined us on this episode of Outperform to discuss risk-taking, happiness, purposeful growth, our unique tendencies, and how to discover and use them to outperform.

Gretchen is the author of several books, including #1 New York Times bestsellers The Happiness Project, Happier at Home, Better Than Before and The Four Tendencies. Her books have sold almost three million copies and been published in more than thirty languages.

With her work, Rubin has emerged as one of the most thought-provoking and influential writers on habits and happiness.

Gretchen and her sister, Elizabeth, also have their own podcast called Happier where they discuss good habits and happiness.

A graduate of Yale and Yale Law School, Rubin started her career in law. She clerked for Judge Pierre Leval and was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer.

If you can’t see the embedded player above, you can:


A big thanks to our episode sponsor, The Next Big Idea Club!

This episode of Outperform is also brought to you by The Next Big Idea Club. If you’re looking for bestsellers before they become bestsellers, then this book club is for you.

Curated by Daniel Pink (When, Drive, To Sell is Human), Malcolm Gladwell (The Tipping Point, Blink, Outliers), Susan Cain (Quiet: The Power of Introverts in a World that Can’t Stop Talking) and Adam Grant (Give and Take, Originals), The Next Big Idea Club is a book subscription community where these brilliant, bestselling authors select each season’s most exciting new nonfiction books and then send them straight to you.

Use link https://www.nextbigideaclub.com/10off and get 10% off your subscription! There’s also a 3-day FREE trial on the BYOB (Bring Your Own Book) option on that page as well.

Show Notes

  • Gretchen’s ah-ha moment for leaving her law career and becoming a writer
  • Interesting connection between Gretchen Rubin and Daniel Pink
  • Why people struggle with the concept of passion
  • A secret to Gretchen’s success moving to a full-time writing career
  • Why it’s hard to give unbiased advice and a better way to give it
  • How all her books are connected
  • Why Gretchen doesn’t define happiness and what she thinks people should focus on instead
  • Why negative emotions are important
  • Secret to happiness – in both life and work
  • The feeling that drives out negativity
  • A tool in Outlook can help improve communication
  • What research how shown about happiness in the workplace
  • Difference between growth for growth sake and purposeful growth
  • Why sharing goals doesn’t work for everyone
  • One of Bob’s favorite quotes of Gretchen’s and why it can be a helpful reminder and a reassurance
  • What Bob learned his “tendency” is from taking Gretchen’s quiz
  • What the four tendencies are and how people can use them
  • A line in a well-known advertising jingle that appeals to all four tendencies
  • One of Gretchen’s favorite Benjamin Franklin quotes
  • What her next book will be about


Links from the Episode

Episode Transcription


Gretchen’s podcast – https://gretchenrubin.com/podcasts/

Twitter – https://twitter.com/gretchenrubin

Facebook – https://www.facebook.com/GretchenRubin

LinkedIn – https://www.linkedin.com/in/gretchenrubin/


Gretchen’s books:

The Four Tendencies by Gretchen Rubin

Better Than Before by Gretchen Rubin

Happier at Home< by Gretchen Rubin

The Happiness Project by Gretchen Rubin

All books by Gretchen Rubin can be found on her site at https://gretchenrubin.com/books/


10% off your Next Big Idea Club subscription –https://www.nextbigideaclub.com/10off –


We hope you enjoyed this Outperform podcast episode. If you did, we’d greatly appreciate you rating and/or reviewing it on Apple Podcast. You can also subscribe for FREE so you don’t miss an episode!