Why Brands are Missing the Opportunity To Take Market Share From Amazon

The Outperform Podcast

Why Brands are Missing the Opportunity To Take Market Share From Amazon

(Listen time: 16:53)

More About this Episode

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.

On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.

 

Show Notes

  • Who Amazon Associates are and what makes them such valuable partners.
  • What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that has created a massive opportunity for brands to regain market share from Amazon.
  • How brands are responding to this new partnership opportunity, and why their response is confounding and frustrating to partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates).
  • The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates.

 

Links related to this episode

Episode Transcription

[Blog Post] A Message to CMOs: How you Treat your Affiliate Partners Will Have Long-Term Repercussions

[Blog Post] Why Having a Fixed Budget for Affiliate Marketing Makes Zero Sense

[Blog Post] Many Affiliates Looking for New Programs as Amazon Asks Some Publishers to Pull Back

[Podcast] Why Changing Payments to Publishers Will Have a Lasting Impact

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