July 10th 2017
Performance-Driven Influencer Marketing

The OutPerform Podcast

Most companies know what Influencer Marketing is, but they don't know how to cost-effectively get important bottom-of-funnel metrics from their influencer campaigns, such as engagement, click through rate, or impressions.

On this Outperform episode, Alison Chew, Acceleration Partners' Director of Partners & Innovation, will explain how brands can access these important KPIs and get a better understanding for how their influencer campaigns are performing.

In this episode we discuss:

  • What we mean when we refer to "influencers" and "affiliates"
  • The definition of a micro-influencer is and how they are similar to and different from content affiliates
  • How most brands currently track and measure the "performance" of their influencer campaigns and why that approach is time-consuming, inefficient and produces limited results
  • Why leading brands are starting to connect their influencer marketing with their affiliate marketing and what that looks like
  • What it means to pay influencers on a "performance plus" basis


Show Notes

Publisher Development Services


Affiliate Marketing vs Influencer Marketing Difference blog post

Why Micro Influencers Offer Big Opportunities for Brands blog post

AP Influence case study


Links from the Episode

Episode Transcription


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