In today's complex, multi-channel, multi-device marketing landscape, it's essential to understand the efforts and results of each marketing channel you employ. This is referred to as marketing attribution and the long-term success of your business depends on it.
To gain a foundational understanding of what attribution is and means in today's multi-touch marketing world, download our free e-Book.
In this e-Book you will learn:
- What areas within your organization are affected by attribution
- Why attribution is vital to success
- How users navigate across multiple channels and devices
- What you need to determine before you select an attribution model
- What marketing attribution models you should consider and how to determine if it's right for you
- What you need to know about the state of attribution
- What attribution pitfalls to avoid
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