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A recent report by BIA/Kelsey predicts that the social media advertising market is expected to reach $11 billion by 2017, up from $4.7 billion in 2012. To stay competitive, it is important to ensure that your ad campaigns are set up for success.

From ad creative and targeting, to testing and optimization, creating a Facebook ad campaign is a multifaceted process that can seem daunting to many marketers.

Download our easy-to-follow checklist to help guide you through the process and ensure nothing gets overlooked and you get the most of your campaign.

This checklist will outline:

  • How to create an effective strategy
  • What to consider when creating your ads
  • How to set up your targeting to reach the right people
  • How to optimize your campaign and track performance