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Where is performance marketing now? And where is it going?

In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional brand marketing will soon be moving to performance channels.

This clear indication of confidence and high expectations leads us to a key takeaway: Performance marketing is eating brand marketing.

Download this report to discover:

  • The state of performance marketing in 2018
  • Shifting trends in brand and enterprise strategy
  • The fastest-growing performance marketing relationships
  • 5 crucial components for performance marketing success