[New Research] Performance Evolution: Putting the Brand Budget to Work
Where is performance marketing now? And where is it going?
In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional brand marketing will soon be moving to performance channels.
This clear indication of confidence and high expectations leads us to a key takeaway: Performance marketing is eating brand marketing.
Download this report to discover:
- The state of performance marketing in 2018
- Shifting trends in brand and enterprise strategy
- The fastest-growing performance marketing relationships
- 5 crucial components for performance marketing success