How to Prepare Your Affiliate Program for the Holidays
Every retailer knows the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals. And during the Black Friday/Cyber Monday weekend, some e-commerce retailers make as much as 10 percent of their annual revenue in just a few days. Every marketing channel goes into overdrive during this busy time and planning begins as early as the preceding summer.
One important digital channel that frequently gets lost in the shuffle is affiliate marketing. No time of year exposes the weaknesses in an affiliate program like the wave of holiday shopping. It’s a crazy time when everything that can go wrong, will go wrong. But it also presents a huge opportunity.
Whether your affiliate program gets burned by the holiday season or is able to capitalize on it depends largely on the quality of your program management and how well your program is prepared for the season.
This e-book will teach you everything you need to know to make sure your affiliate program is prepared for the holiday season, including
- Trends for the 2015 holiday season
- Preparing holiday creative and promotions
- Staffing your program to deal with the added volume
- Looking out for fraud during busy sales days