Navigating Partnerships In a Crisis: Do’s and Don’ts for Smart Partnership Leaders
In this co-authored guide with Impact, you’ll learn why marketing partnerships are on the rise during these challenging economic times and how brands are leveraging their partners to drive revenue, strengthen their brand awareness and realize cost-effective return on ad spend.
Download this helpful guide to learn:
- What it is about partnerships that make them a refuge during uncertain times.
- Why brands are putting more into their performance-based partnership channel when cash is tight.
- Why partnerships have historically become the go-to channel during volatile times and some do’s and don’ts for managing partnerships under duress.
- How partnerships are helping brands bring in revenue while meeting the demands of consumers looking for deals and loyalty perks.
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