Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers’ fastest-growing sources of revenue.
While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark survey. This lack of knowledge about the affiliate marketing model allows for shady or unscrupulously incentivized “partners” to take advantage of the situation and lead your efforts astray.
To protect your brand and online marketing efforts, download our guide to learn the 5 things you should do to ensure you’re working with credible affiliate partners.
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