To understand the effectiveness of marketing initiatives, many brands find it essential to measure results based on incrementality. However, what that means can vary drastically from brand to brand.
Our goal in creating this "Global Guide to Incrementality in Affiliate Marketing" is to provide some clarity around the term "incrementality" and help you define what it actually means for your business, your affiliate program and your budget.
When you download this helpful guide, you'll gain valuable insight into:
- What incrementality is
- How it's applied within the affiliate model
- The role affiliate technology can play in determining incremental actions
- How incrementality can be measured
- How leading brands have used this marketing measurement to improve the performance of their affiliate program and marketing spend
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