January 7th 2020
The Future of Partner Marketing with Robert Glazer and Helen Southgate

The OutPerform Podcast

(Listen time: 43:43)

More About this Episode

The concept of Partner Marketing is changing and evolving – especially as it relates to performance-based partnerships.

In this Outperform episode we discuss what the term "Partner Marketing" has meant up until recently, what's presently happening in the business and marketing realm that's shifting the  definition of Partner Marketing, and how the future of partnerships is likely to be structured and defined.


Show Notes

  • What the term "Partner Marketing" currently means to most brands.
  • What is happening that's shifting those perspectives and changing people's definition of the term Partner Marketing.
  • How the wants and needs of both brands and Performance Partners® are changing.
  • Perspectives on whether Partner Marketing is synonymous with Affiliate Marketing.
  • Helen and Bob's definition of Partner Marketing.
  • How Partner Marketing is likely to continue to evolve in the coming years and what that will look like.
  • When Helen and Bob see their definition of Partner Marketing becoming more mainstream within brands and enterprises.
  • Challenges that could arise to slow the evolution of performance-based Partner Marketing.


Links from the Episode

Episode Transcription

Article: 5 Pointers for Driving Performance with Brand-to-Brand Partnerships

Guide: How to Accelerate Your Career in Partnerships

Blog Post: 3 Teams Outside of Marketing Adding Value to Affiliate Marketing Partnerships

Blog Post: Earn More as a Performance Partner

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