Acceleration Partners Helps Brand Relaunch Affiliate Program

The Opportunity

A men’s online clothing brand, had previously shut down a network managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue.


Strategy & Approach

Acceleration Partners worked in tandem with the retailer to relaunch their affiliate program with a focus on building relationships with content sites and acquiring incremental, new customers.

  • Selected a single affiliate network that provided full transparency and sophisticated attribution tools.
  • Recruited bloggers and other content sites to provide top-of-funnel brand awareness.
  • Aligned commissions based on who affiliates are, the type of promotion they do, brand relevance, and the value they bring.
  • Implemented coupon-locking
    rules to increase revenue and manage costs.
  • Partnered with a select group of coupon and loyalty sites that could be leveraged during sales promotions or when the retailer needed to push volume.
  • Employed third-party monitoring to catch fraudulent and low-quality affiliates.
  • Analyzed results and structured program to meet cost and performance goals.



The campaign demonstrated that affiliate marketing is a valuable new customer acquisition channel for the retailer.

  •  Affiliate marketing has become one of retailer’s top performing digital marketing channels.
  • Achieved program ROI of 46:1 in 10 months.

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