The Opportunity

A men’s online clothing brand, had previously shut down a network managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue.

Strategy & Approach

Acceleration Partners worked in tandem with the retailer to relaunch their affiliate program with a focus on building relationships with content sites and acquiring incremental, new customers.

• Selected a single affiliate network that provided full transparency and sophisticated attribution tools.
• Recruited bloggers and other content sites to provide top-of-funnel brand awareness.
• Aligned commissions based on who affiliates are, the type of promotion they do, brand relevance, and the value they bring.
• Implemented coupon-locking
  rules to increase revenue and manage costs.
• Partnered with a select group of coupon and loyalty sites that could be leveraged during sales promotions or when the retailer needed to push volume.
• Employed third-party monitoring to catch fraudulent and low-quality affiliates.
• Analyzed results and structured program to meet cost and performance goals.

Results

The campaign demonstrated that affiliate marketing is a valuable new customer acquisition channel for the retailer.

•  Affiliate marketing has become one of retailer’s top performing digital marketing channels.
• Achieved program ROI of 46:1 in 10 months.