May 10th 2018
Back-to-School By the Numbers
Back-to-school is an exciting time of year for not just students and parents, but for retailers as well. In fact, it is one of the largest retail seasons of the year – second to holiday shopping. With back-to-school right around the corner, we put together some important stats to prove just how big this shopping season is for affiliate marketing programs.

In addition to Back-to-School, we have looked at other holidays 'by the numbers.'

Back To School Infographic



  • Since back-to-school shopping starts to pick up in July, it's important to start communicating with your affiliate partners soon to secure key placements and promotional opportunities.
  • This is the perfect time of year to create a back-to-school shopping guide or landing page that makes it easy for parents to find relevant products.
  • Remember, back-to-school isn't just about pencils and notebooks. It involves many verticals, making it a great opportunity to team up with a variety of publishers to feature key product lines.
  • Offering a temporary commission increase for the back-to-school season can incentivize affiliates to promote your products more and help increase your Q3 sales.


Editor's Note: In 2016, we published this Back-to-School infographic on our AP blog. We've updated the stats in this infographic and have added in some tips and takeaways that you'll hopefully find useful for your affiliate marketing program.