At some point along an affiliate marketing program's journey, it's not uncommon for a company to contemplate switching from one technology platform provider to another.
While the rationale for making this switch might be sound, there are important factors that must be considered before actually progressing with the platform migration process. Failure to do so can put your affiliate program in dire straits – not to mention the relationships with your publishing partners.
To help ensure that what's entailed in a move from one technology platform to another is given the proper attention, we've created the Affiliate Program Platform Migration Checklist.
Using this checklist as the tool it's intended to be will help mitigate risk, maintain structure and congruence within your program, save you time and money and keep the relationships with your best affiliates intact.
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