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Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies.

She spent ten years at Gartner, the world’s leading IT research and advisory firm. Bova’s cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues.

She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.

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Show Notes

  • Four important growth pitfalls Tiffani often see companies, especially growth companies, fall into.
  • The difference between high-growth and sustainable growth.
  • What you should be paying attention to in order to stay ahead of black swan events that could derail your company.
  • Why Growth is a thinking game.
  • How Tiffani came up with the concept of her book, Growth IQ.
  • What she saw happening that led her to realize that the process to growth had changed.
  • The Top Ten Paths to Growth: how she came up with these ten paths and what makes the framework actually work.
  • Path #7: Churn and the insights she learned from looking at companies like Blue Apron.
  • Thoughts about how Blockbuster could have pivoted to sustain their business.
  • Partnerships and Co-opetition and examples of companies that have done this well.
  • The role company culture plays in sustainable business growth.
  • A personal or professional growth mistake Tiffani’s learned the most from.

Links from the Episode

Episode Transcription


Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova


Guest: Tiffani Bova

Twitter: @Tiffani_Bova

Facebook: www.facebook.com/TiffaniBova 

LinkedIn: www.linkedin.com/in/tiffanibova 


Host: Robert Glazer

Twitter: @robert_glazer

LinkedIn: https://www.linkedin.com/in/glazer

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