Need to improve your Customer Lifetime Value (LTV)? Learn how to attract & retain high-value customers via Affiliate.

(Listen time: 14:25)


The Cost Per Action (CPA) model is a key differentiator in the world of affiliate marketing. In this episode, Emily Ersbak, an Associate Account Director here at Acceleration Partners, unpacks what it means and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands.

If you can’t see the embedded player above, you can:

Show Notes

  • What brands typically care about when it comes to CPA.
  • Why CPA goals and KPIs vary from company to company, especially with regard to where they’re at in their growth path.
  • Why affiliate programs tends to be a natural next step for younger brands that have been primarily leveraging paid social and paid search marketing to acquire clients and build brand recognition.
  • What larger, more establish brands tend to want from their cost per action compensation structures.
  • How CPA plays into how larger brands are testing campaigns and strategies with new partnerships as well as optimizing their existing partnerships.
  • How a brand’s affiliate team worked with their public relations team to align their influencer marketing campaigns within the affiliate model and pay those influencers on a cost per action basis.
  • What makes it possible for brands to know when a compensation-worthy action has been taken and refine that to optimize their partnerships.


Links from the Episode

Episode Transcription


Twitter: @accelerationpar


Instagram: @accelerationpar

Gain some useful insights from this Outperform podcast episode? If yes, we’d greatly appreciate your rating and/or review on Apple Podcasts. You can also subscribe so you don’t miss an episode!

Questions about this episode or ideas for another episode topic? We’d love to hear it!

Email us at: