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(Listen time: 13:07)

MORE ABOUT THIS EPISODE

Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.

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Show Notes

  • What a brand should do and/or communicate to their agency even before they become a client.
  • How this information can result in better performance once a brand becomes a client.
  • What a brand should clearly communicate after they become a client and why.
  • What a partner marketing agency should be doing to offer the most value to their client.
  • Real examples of how the how misalignment and miscommunication can negatively affect performance.
  • Why brands have more successful partner programs when they treat their agency like an extension of their brand.


Links related to this episode

Episode Transcription

[Podcast] Getting the Most Out of your Affiliate Management Agency Partnership

[Podcast] How to Avoid PTSD in Your Affiliate Management Agency Relationship


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