Q3 REPORT! Find out how top brands are growing thriving affiliate programs.
Recommendations included! Get It Now


“Partners” come in all shapes and sizes. And thanks to significant advances in technology, this means that companies can create synergistic partnerships with just about anyone, and do so on a performance basis.

This also means that other teams within your company or organization – that fall outside of marketing — can play an essential role in helping attract high-value partners to your affiliate or partner program.

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about:

  • Who these teams are.
  • The role they play in helping you attract high-value partners.
  • The role the affiliate marketing model plays in helping you grow, streamline and optimize these partnerships.

If you can’t see the embedded player above, you can:

Show Notes

  • What the affiliate/partner marketing landscape looks like today and where some untapped opportunities are within companies.
  • What it really it really means to pay partners on a performance basis.
  • Three teams that can personally benefit from guiding potential partners to the company’s affiliate program.
  • How the company benefits from having these non-marketing teams direct potential partners to their affiliate program.
  • Examples of business development “lite” partnerships and what it looks like to manage, track and measure their performance through an affiliate/partner program.
  • Example of a brand-to-brand partnership and the significantly untapped opportunities they bring to a company.
  • What it means to pay partners on a performance plus
  • The secret to working with high-value influencers on a performance plus basis.

Links from the Episode

Episode Transcription

Webinar: Championing Partner Marketing: Strategies for Overcoming Objections and Increasing Your Influence

Blog post: Affiliate Marketing vs. Influencer Marketing: What’s the Difference?


Twitter: @accelerationpar

LinkedIn: https://www.linkedin.com/company/acceleration-partners 

Instagram: @accelerationpar

Gain some useful insights from this Outperform podcast episode? If so, we’d greatly appreciate your rating and/or review on Apple Podcasts. You can also subscribe so you don’t miss an episode!