Keep up with the latest news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

How Pulling Our Investment in ‘Average’ Employees Made Us Anything But

April 25, 2017 Entrepreneur

Every leader knows that bad employees are bad for business, but average employees can be even worse. A recent McKinsey & Company paper suggested a reason why, saying that average employees' performance ratings do not indicate future performance. Several years ago, the Harvard Business... READ MORE >

Four Ways To Ensure Employee Satisfaction Translates To Client Satisfaction

April 24, 2017 Forbes

When it comes to employee satisfaction, culture is key. At the company I founded, we’ve learned a thing or two about cultivating a strong one. We’ve been fortunate to be named one of Ad Age’s “Best Places to Work” and one of Entrepreneur 360’s “Best Entrepreneurial Companies in... READ MORE >

The Affiliate Marketing Model: A Blueprint for Success in the Gig Economy

April 06, 2017 Entrepreneur

The gig economy and corporate worlds are merging, and gig jobs like driving for Uber are leading the way. As evidence, Deloitte's 2016 Global Human Capital Trends analysis revealed that 51 percent of the executives surveyed intended to use more flexible or independent workers in the near future. READ MORE >

Why Agencies Need to Take Transparency More Seriously

March 28, 2017 HubSpot Blog

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In... READ MORE >

Why Biz Dev Teams Should Use an Affiliate Marketing Framework

March 23, 2017 Salesforce Blog

Business development deals are notoriously time-consuming and difficult to scale. Teams tend to focus on one big, highly customized negotiation at a time, limiting their ability to ramp up digital deals with midsize and smaller partners — especially when payout is performance-based. READ MORE >

How to Lead Versus Manage, to Improve Your Team’s Success

March 11, 2017 Entrepreneur

It takes great leaders and talent to grow a successful company. One of the best descriptions of a leader I’ve heard is that leaders focus on vision and strategy, guiding and removing obstacles for their teams -- something like a coach in sports. Managers typically focus more on the execution... READ MORE >

The Dangerous Spread of Fake Ads

February 28, 2017 Huffington Post

A recent Pew Research Center study reports that two-thirds of American adults get their news on Facebook, yet our legal and law enforcement systems have not kept up with the dramatic advances in communication technology. Just as these tools have the power to bring us together and enhance our lives,... READ MORE >

Fighting Back Against Fake Celebrity Endorsements on Dr. Oz

February 28, 2017 Dr. Oz Show

Dr. Oz teams up with Shark Tank’s real estate mogul Barbara Corcoran to confront scammers tarnishing and profiting off of celebrities’ names and images. Barbara and Robert Glazer bite back against spammers by sharing their experience and expertise about how it’s done.  For example, while... READ MORE >

Small-Sized Companies: The Best Company Cultures in 2017

February 21, 2017 Entrepreneur

For the second year, Entrepreneur partnered with CultureIQ to find the best office cultures in America. No matter the size of your business, company culture is something that can make or break its success. For startups and established businesses alike, a high-performing company culture... READ MORE >

Overnight Success Is a Myth: Here Are 4 Ways to Persist

February 16, 2017 Success Magazine

When people see what looks like sudden success from the outside, they don’t often think about the vision and persistence required to get there. Instead, they might attribute that success to luck or timing. These misguided assumptions have prevailed in the age of the startup. Take Pinterest: The... READ MORE >

Distinguishing Correlation From Causation in Marketing

February 07, 2017 Chief Marketer

Causation and correlation may sound alike but are very different. The former means the root of subsequent events, while the latter refers to an actual or apparent relationship between trends in which neither is the direct cause of the other. READ MORE >

The Top 7 Affiliate Marketing Companies in 2017

January 13, 2017

In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer... READ MORE >

Top Affiliate Marketing Trends for 2017

January 04, 2017 SteamFeed

Affiliate marketing is one of the four biggest sources of e-commerce orders in the U.S. today — beating both display ads and social. In fact, affiliate marketing now drives as many e-commerce orders in the U.S. as email, with both channels currently accounting for 16 percent of all U.S.... READ MORE >

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Robert Glazer

Founder & Managing Director

Robert Glazer, founder and managing director of Acceleration Partners, is an award winning customer acquisition specialist with an exceptional track record in increasing revenue and profits for fast-growing...


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