When Agencies Oversell Practice Areas, No One Wins

Historically, most marketing agencies have been bad at two things: Turning down new business and being honest about what they don’t do well.

This is partly the fault of clients, who frequently send misguided requests for proposals that span unrelated marketing channels. In response, agencies assume it’s better to “fake it ‘til they make it” on certain core competencies instead of losing significant pieces of business.