What’s Next in Line for Affiliate Marketing Attribution?

The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.”

It’s fair to say that those who don’t learn from the past are also doomed to repeat it — an aphorism that applies to attribution in affiliate marketing.

There’s little question that the companies, CMOs, and marketers who will reap the most rewards from the affiliate model in upcoming years will do so because they remember — and learned from — the industry’s attribution history.