Do You Social Proof Your Social Media?

Social proof. It’s actually a thing.

I’ll tell you why. You’ll probably agree to some or all of the following.

  • You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization.
  • You prefer buying products endorsed by celebrities (because you trust them or want to be more like them.
  • You rely on user reviews when shopping for products online

 

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