Programmatic Display Advertising: Why CMOs Are Fed Up

We’ve all spent money on things that were sold as “the next best thing,” only to be disappointed when those promises aren’t delivered or don’t result in a return on our investment.

Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits your agency “partners” at your expense. That’s the painful situation many chief marketing officers have been facing with programmatic display advertising.