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PayThink Amazon’s Whole Foods deal puts the innovation heat on other retailers

As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers.

And this year saw a number of giants leaps in the retail space. Amazon’s big acquisition of Whole Foods shook the retail world and caused competitors to rethink their strategies. Also, AI and chatbots played a much larger role throughout the customer journey.

Here are three ways that retailers can find success in the new environment.