In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer acquisition channels are affiliate programs.
And this field is only growing — a BI Intelligence study found affiliate marketing is one of online retailers’ fastest-growing sources of revenue. Between 2015 and 2020, U.S. spending on affiliate marketing is expected to increase by a compound annual growth rate of 10.1 percent to $6.8 billion.
Of course, not just any affiliate marketing partner will do. Companies are seeking quality-driven relationships.
Acceleration Partners is leading the next generation of affiliate marketing. Already industry leaders in affiliate recruitment and engagement, campaign design, execution, attribution, and reporting, the company combines sophisticated strategy with high-quality account management to drive profitable customer acquisition at scale. With Acceleration Partners, the term “Performance PartnershipTM” goes beyond high-end affiliate marketing to brand new channels, like app-to-app marketing platforms, influencer marketing, and business development partnerships. All of this results in industry-leading success for high-end global retailers, including adidas, eBay, Jet, and Target.