How Online Retailers Can Make Every Day Cyber Monday

How Online Retailers Can Make Every Day Cyber Monday

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actually declined on Cyber Monday, highlighting the effectiveness of this channel.