Do Nice Businesses Finish First? The Perils of a Toxic Culture

Backstabbing. Scapegoating. A lack of accountability. Low morale. Negative cliques. Playing favorites. Persistently poor communication. These are a few telltale signs of a toxic work culture. We observed many of these traits during our interactions with a client we’ll refer to as Company X. Leaders at Company X hired us to help them with their performance marketing. We were excited to work with the company as it was operating in a dramatically growing industry with a lot of momentum behind it. In fact, the macroeconomics of its industry are so strong that several of the largest players recently went public.