Agency vs. In-House

The average consumer goes through six different online channels before he or she makes a purchase. And these channels are only increasing.

To stay on top of the ever-growing online marketing landscape, business owners are turning to a blended approach, creating multi-channel digital marketing campaigns.

But what exactly does that mean? A multi-channel campaign is essentially a strategy that combines different marketing channels, direct or indirect, to achieve desirable responses from target audiences.