Why Affiliate Marketing is the Comeback Kid of Digital Tactics

Why Affiliate Marketing is the Comeback Kid of Digital Tactics

Marketers used to not take affiliate marketing seriously. It was thought of as a get rich quick tactic, and brands didn’t want to take the risk on it. But now, affiliate marketing is way more brand-friendly, and it’s aligned with a lot of the same things we value now, like paying for performance and mapping the customer journey.