How Affiliate Marketing Is Adapting to Globalization, the Move to Mobile, and Changing Attribution Models

How Affiliate Marketing Is Adapting to Globalization, the Move to Mobile, and Changing Attribution Models

Affiliate marketing is a child of the technology age, and it is growing up. As technology advances, three trends are driving the maturation of the business: globalization, the expanded use of mobile phones and the increasing sophistication of the attribution models that determine who gets credit for driving customer behavior.