Affiliate Campaigns Rise In Popularity With Increase In Conversions

The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday.

Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted for 36.2% of total revenue for the affiliate sector, according to Acceleration Partners, a global performance partnerships agency.