Affiliate Campaigns Rise In Popularity With Increase In Conversions

Affiliate Campaigns Rise In Popularity With Increase In Conversions

The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday.

Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted for 36.2% of total revenue for the affiliate sector, according to Acceleration Partners, a global performance partnerships agency.