Acceleration Partners managing director on the challenges of moving business to the UK and how advertisers are becoming more demanding

US performance marketing agency, Acceleration Partners (AP) launched its UK and European base last month with Helen Southgate taking on the role of managing director.

As the largest independent agency, working with clients like Adidas, Reebok, eBay, Travelex and Pearsons, AP have around 70 employees who help develop their performance marketing solutions to grow its business in a way that is right for the advertiser.