Acceleration Partners’ Tyla Cobb highlights some strategies for mitigating the impact of ad blockers within an affiliate program, including auditing publisher sites and blocking lists, partnering with networks/SaaS platforms and avoiding disruptive ad experiences.

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Acceleration Partners’ Tyla Cobb highlights some strategies for mitigating the impact of ad blockers within an affiliate program.

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Acceleration Partners, the performance marketing firm, isn’t your average marketing agency. For starters, the company operates fully remotely from six “hubs” around the country. Ladders spoke with Acceleration Partners founder and CEO – as well as the author of Elevate – Robert Glazer, to find out how to manage a company of 150+ employees remotely, and what managers need to focus on as their company grows.

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A performance marketing strategy allows marketers to pay the affiliates on completion of a mutually agreed-upon customer (or prospect) action. But what are the most effective types of performance marketing that can inspire your audience to take that action? Let's first understand performance marketing and then find out the answer.

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In this report, Helen Southgate, EMEA Managing Director of Acceleration Partners takes a look at the state of play in the industry today and reveal performance marketing’s bright future through ten dos and don’ts – or industry ‘commandments’ - that will help advertisers, agencies and everyone involved in the affiliate ecosystem design programmes with success in mind.

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An insights manager at an independent ad agency on the West Coast quit earlier this year after nearly five years working at the company. Her final day? The following one. “Bottom line: She didn’t think she needed to ,” wrote the agency’s head of talent in an email. “We were flabbergasted at her decision.” Over the last six months, this full-service independent agency has seen three other employees give less than two weeks’ notice when leaving.

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Following the release of the Diversity in Public Speaking Report, Turn the Talk will be hosting a free afternoon event in London on Thursday 4th July. The event is free to attend, but spaces are limited and will be allocated on a first come first served basis.

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Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is an unpredictable waiting game with no guaranteed outcome.

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Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the Performance Marketing Awards' Industry Rising Star. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk.

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With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not what will grow their programmes now and in the future. Helen Southgate discusses how organisations need to be smarter to create better affiliate programmes today and in the future.

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Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, and Inc. Magazine’s Best Place to Work.

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Let’s face it, you need some time off. Not only are you leaving money on the table by not taking vacations (which are, after all, part of your compensation) but, as your already humongous to-do list keeps getting longer, it’s harder to come up with fresh ideas, or the energy to execute them. What’s more, if you yearn to get away and haven’t felt able to, you may be headed for a nasty case of clinical depression. Next stop: Burnout City.

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