Acceleration Partners, the affiliate marketing agency, announced the promotion of Emily Tetto to Vice President of Talent and Culture.
Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania.
It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands.
For the past two years, Robert Glazer, the CEO of the Boston-based marketing agency Acceleration Partners, has welcomed the holiday season by granting some of his employees' greatest wishes.
It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post.
This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on.
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling on them to implement fit-for-purpose tracking solutions that fairly reward their publishers. AP EMEA MD Helen, comments...
Brad Paterson has joined Womply as the company’s first Chief Operating Officer. Most recently, Paterson was Vice President of Marketing at Intuit. Prior to Intuit, Paterson spent a decade serving in executive roles at PayPal and Visa. Womply has raised $50M in financing.
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
First up, digital agency Visualsoft has named Daniel Dixon as head of social as the company continues to grow. His job will involve scaling the company’s offering, overseeing social media marketing campaigns, developing content topics and managing day-to-day social media output.