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Carl Rosendorf

Board Member

Carl Rosendorf has been actively involved in the Internet space since 1994, with a specific focus on the business-to-consumer market. Carl established his consulting practice in 2005 with clients including,, amongst others. Carl's career in the retail & e-commerce space spans over 40 years with 24 Years of Retail Experience and 20 Years of E-Commerce Experience. Carl was named by Ad Age Magazine as one of the "Digital Masters" of 1998.

Prior to his consulting practice, Carl was CEO of from 2001-2005. SmartBargains was a venture backed, online retailer of off-price merchandise. During Carl’s tenure, SmartBargains received industry recognition as one of the top 50-ecommerce sites.

Prior to 2001, Carl was a Senior Executive at Barnes & Noble. From 1997-2001, Carl was Executive Vice President of Barnes & and from 1988-1994 Carl was Executive Vice President of Barnes & Noble College Bookstores. During the gap from 1994 to 1997, Carl was one of the founders of Cybersmith, an Internet café company.

It was during Carl’s tenure at Barnes & from 1997-2001 that Carl was recognized as one of the top e-commerce executives.  He was named by AdAge Magazine to the list of 1998 Digital Masters and was instrumental in transforming Barnes & Noble from a bricks and mortar retailer into a multi-channel retailer with a strong web presence.

While Executive Vice President of Barnes & Noble College Bookstores from 1988 to 1994, Carl was responsible for buying & merchandising, store operations for over 400 stores as well as store design and construction. During Carl’s tenure, the company’s sales grew from $225 million to over $600 million in six years. Before Barnes & Noble, Carl was the President of a division of the Follett Corporation, which Follett acquired from Carl.  Carl's company, United College Bookstores had been a small, family owned 16-store chain that Carl grew to a national retailer with 110 stores.

Carl lives in Boston and Miami and received a political science degree from American University.