Blog Masonry

Using the blog module you will be able to easily create any type of blog, change the layout, design or to decide which information to show or hide.

APAC Spotlight: China20200701042725

APAC Spotlight: China

acceleration2July 1, 2020
This article was originally featured on PerformanceIn. The Asia-Pacific (APAC) region has been slower to accept affiliate marketing than its Western counte...
APAC Employee Spotlight: Nini Yusuff20200630080039

APAC Employee Spotlight: Nini Yusuff

acceleration2June 30, 2020
How long have you been with Acceleration Partners and what is your current role?I have been with Acceleration Partners for close to one and a half years and I a...
The value of diversifying the types of partners in your affiliate programme20200623050017

The value of diversifying the types of partners in your affiliate programme

Many affiliate programmes are overly reliant on a handful of affiliates. Thanks to developing technology and attribution models, brands are now shifting their m...
Partner Spotlight: NMPi20200616040005

Partner Spotlight: NMPi

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across t...
AP Employee Spotlight: David Vince20200612040033

AP Employee Spotlight: David Vince

In this month’s edition of our Employee Spotlight series, we talked to EMEA Partner Development Manager, David Vince. David shares his top tips for remote worki...
A Look Inside Our Client’s Global Affiliate Programme Data: March 2020 – May 202020200608080322

A Look Inside Our Client’s Global Affiliate Programme Data: March 2020 – May 2020

Based on the record successes and growth rates our clients experienced within their affiliate programs in 2019, our teams were excited about the customised plan...
Effective ways brands can recapture customers as the economy reopens20200603090916

Effective ways brands can recapture customers as the economy reopens

The shutdown of non-essential brick and mortar stores, the global lockdown and the furloughs due to COVID-19 have all impacted brands and their customers over t...
APAC Spotlight: Japan20200603080048

APAC Spotlight: Japan

This article was originally featured on PerformanceIN. Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US and Europe...
Brand to Brand Partnerships 10120200529050023

Brand to Brand Partnerships 101

Brand to brand partnerships is a marketing strategy between two non-competing brands. This type of collaboration allows a brand to align with another brand who ...
Region spotlight: MENA20200520040043

Region spotlight: MENA

Country spotlight is an ongoing series on the AP blog, where our team of local and global experts showcase what there is to know about key regions across the gl...
The rise of eco-consumerism and how to leverage this through the affiliate channel20200514040010

The rise of eco-consumerism and how to leverage this through the affiliate channel

With climate change being referred to as “the defining crisis of our time” by the UN, and, the world’s governments, businesses and societies urged to take actio...
The benefits of running an affiliate programme audit20200512050057

The benefits of running an affiliate programme audit

acceleration2May 12, 2020
“The trick to forgetting the big picture is to look at everything close up.”I used this quote in one of the first pitches I did to a prospective client at Accel...
How affiliate marketing can help brands during uncertain times20200507050039

How affiliate marketing can help brands during uncertain times

acceleration2May 7, 2020
COVID-19 has had a significant economic impact across the world with the global lockdown affecting the demand for goods and services and shifting consumer purch...
Q and A with Helen Southgate on how COVID-19 has changed performance marketing20200506050018

Q and A with Helen Southgate on how COVID-19 has changed performance marketing

acceleration2May 6, 2020
Helen Southgate, is Managing Director EMEA and APAC at Acceleration Partners Is it possible for performance marketers to be conserving budgets without affe...
APAC Country Spotlight: Australia20200505080014

APAC Country Spotlight: Australia

acceleration2May 5, 2020
This article was originally featured on PerformanceINExpanding your business into the Asia Pacific (APAC) market can be an exciting and challenging time. With 4...
Incrementality in affiliate marketing 10120200504080026

Incrementality in affiliate marketing 101

acceleration2May 4, 2020
Answering the question, “What is incrementality,” is like trying to define the word “warm.”In short, it depends on who you’re asking.Just as a person raised in ...
How our AP team is making working from home with partner and kids … Work20200428080040

How our AP team is making working from home with partner and kids … Work

acceleration2April 28, 2020
Acceleration Partners has been a 100% remote workplace since 2007, so our team members are quite adept at working from home.  That said, we’ve heard from many o...
Offline to online: How affiliate programmes are helping retailer’s recoup revenue20200417060357

Offline to online: How affiliate programmes are helping retailer’s recoup revenue

The COVID-19 global pandemic is having an unprecedented impact on individuals, businesses and our economy. For retailers, social distancing measures have forced...
Q&A with Robert Glazer on effective affiliate marketing20200409090536

Q&A with Robert Glazer on effective affiliate marketing

Robert Glazer is the founder and CEO of Acceleration Partners.  What are three things marketers should do to get performance-based results?Robert Glazer: F...

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