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Keep up with the latest news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

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Robert Glazer, CEO of Acceleration Partners, who’s led his large team of remote employees effectively for over a decade, shares his experience on the Tech Talks Daily Podcast. READ MORE >
In this article Robert Glazer, Founder & CEO of Acceleration Partners discusses, how affiliate marketing can help marketers drive better conversions.READ MORE >
Here's a run-down of the some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing time.READ MORE >
My role at Acceleration Partners was my first ever 100% remote working role. When I started remote working, I certainly faced some challenges, and it wasn’t an easy adjustment. To help those who are remote working for the first time, I’m going to share some tips and best practices ...READ MORE >
As the spread of coronavirus causes a public health crisis and potentially threatens the global economy, businesses are working quickly to stay ahead in an uncertain environment. Venture capital firm Sequoia Capital characterized the situation best in a widely-shared note to investors, saying, "Having weathered every business downturn for nearly 50 ...READ MORE >
Remote work has been a key topic for years, but it is particularly urgent today, as the spread of the coronavirus is forcing companies as large as Amazon, Microsoft, and Twitter to telework.READ MORE >
This Sunday (March 8) is International Women’s Day (IWD), an annual event of celebrating the achievements of women. The day also raises awareness on visibility whilst seeing a number of key missions and initiatives rolled out to help forge a gender-equal world.READ MORE >
Alas, we’re just over a month into 2020 and despite the prospect of new ideas, innovation and brands building stronger relationships, growing their programs and increasing incremental revenue, we’re still discussing the same old story — affiliate marketing vs partner marketing.READ MORE >

2020 Affiliate Marketing Trends

February 04, 2020Awin
As part of Awin's 2020 Affiliate Marketing Trends report, EMEA and APAC Managing Director, Helen Southgate shares her thoughts on why we will see automation playing an increasing role in our industry.READ MORE >
APAC wins Acceleration Partners has won the account for Omio and has successfully launched its program in APAC, in addition to LATAM and North America.READ MORE >
We all have the same number of hours in a day, so how do some people seem to get more done, and be happier while doing it? They have more capacity. On this episode, Robert Glazer explains how you can build your physical, intellectual, spiritual, and emotional capacity. We also ...READ MORE >
Acceleration Partners is proud to announce that Sophie Parry-Billings (Senior Marketing Manager, EMEA), and Laura Paterson (Senior Account Manager, EMEA) have been named in PerformanceIN’s 50 Top Performance Marketers List of 2019.READ MORE >
Brands have long collaborated with other brands to grow their business. A simplified definition of brand-to-brand partnerships is “a mutual agreement between a brand and one or more organizations to increase brand awareness, break into new markets, and cross-promote products/services.”READ MORE >
With Singles Day behind us and Black Friday imminent, we thought it would be interesting to pick the brains of agency experts for their thoughts on how to leverage partnerships throughout the holiday season. READ MORE >
Robert Glazer is a member of EO Boston and the CEO of Acceleration Partners, a leading independent affiliate management agency with 160 employees. Glazer has established himself as a leader who invests in his team and in the culture of his organization.  His company, Acceleration Partners, was honored with Glassdoor Employees’ ...READ MORE >
The IAB hosted its cross-industry initiative — Nonference — involving representatives from Awin, Acceleration Partners, Optimise, RevLifter and the7stars to deliver an interactive session which was Blind Date-themed and primarily made up of brands and agencies unfamiliar with the channel. READ MORE >

How Do You Create a Best Place to Work?

October 16, 2019Entrepreneurs' Organization
The company was honored with Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2019. The Employees’ Choice Awards program relies solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via Glassdoor. READ MORE >
Acceleration Partners, the premier global partner marketing agency, has been named “Most Committed to Work-Life Balance” by the 2019 Digiday Worklife Awards. READ MORE >
Sometimes it’s maddening. Sitting in traffic, or enduring interminable Red Line delays, only to get to the office and do pretty much the same thing you could do at home — only with more people around. And better lunch options. READ MORE >
If you’ve been around digital marketing for any length of time, you’ve probably heard the early days of affiliate marketing referred to as the “Wild West.” There was a time when affiliate marketing was pretty lawless—plagued by fraud and policed by no one. But with all the ...READ MORE >
Acceleration Partners’ Tyla Cobb highlights some strategies for mitigating the impact of ad blockers within an affiliate program, including auditing publisher sites and blocking lists, partnering with networks/SaaS platforms and avoiding disruptive ad experiences. READ MORE >
Acceleration Partners, the performance marketing firm, isn’t your average marketing agency. For starters, the company operates fully remotely from six “hubs” around the country. Ladders spoke with Acceleration Partners founder and CEO – as well as the author of Elevate – Robert Glazer, to find out how to manage a company ...READ MORE >
A performance marketing strategy allows marketers to pay the affiliates on completion of a mutually agreed-upon customer (or prospect) action. But what are the most effective types of performance marketing that can inspire your audience to take that action? Let's first understand performance marketing and then find out the answer. READ MORE >
In this report, Helen Southgate, EMEA Managing Director of Acceleration Partners takes a look at the state of play in the industry today and reveal performance marketing’s bright future through ten dos and don’ts – or industry ‘commandments’ - that will help advertisers, agencies and everyone involved in the ...READ MORE >
An insights manager at an independent ad agency on the West Coast quit earlier this year after nearly five years working at the company. Her final day? The following one. “Bottom line: She didn’t think she needed to [give more notice than a day],” wrote the agency’s head ...READ MORE >
Following the release of the Diversity in Public Speaking Report, Turn the Talk will be hosting a free afternoon event in London on Thursday 4th July. The event is free to attend, but spaces are limited and will be allocated on a first come first served basis. READ MORE >
Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI ...READ MORE >
Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the Performance Marketing Awards' Industry Rising Star. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. READ MORE >
Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, and Inc. Magazine’s Best ...READ MORE >
With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not what will grow their programmes now and in the future. Helen Southgate discusses how organisations need to be smarter to create better affiliate programmes today and ...READ MORE >
Let’s face it, you need some time off. Not only are you leaving money on the table by not taking vacations (which are, after all, part of your compensation) but, as your already humongous to-do list keeps getting longer, it’s harder to come up with fresh ideas, or ...READ MORE >
With continuing expansion plans in EMEA, global affiliate marketing consultancy Acceleration Partners has hired Stephanie Swan as EMEA operations director as a result of exceptional growth for the company. With over 13 years’ experience in affiliate marketing, Swan brings a wealth of experience to the team. Prior to joining Acceleration Partners, ...READ MORE >
In March 2019, Acceleration Partners and Connected Path announced the launch of an industry-wide diversity initiative Turn the Talk. The launch was supported with a survey, asking respondents to comment on their thoughts towards public speaking, perceived barriers and how inclusive and freely available these opportunities are. READ MORE >
Americans need more rest and vacation. The average full-time employee works 47 hours per week, and Americans work 7.8% more hours annually than they did in the 1970s. And 52% don’t use their annual allotment of vacation days. As a result, American workers are under heightened stress. READ MORE >
When Annie Auerbach secured a three-day week after the birth of her second daughter seven years ago, she was delighted. ‘Negotiating flexible working felt like a victory, but actually making it work was the hard part,’ says Annie, who worked for a global research agency at the time. READ MORE >
It pays to keep workers offline. That’s the opinion of Bob Glazer, the founder and CEO of global marketing agency Acceleration Partners, who recently unveiled a new work perk: Employees who stay off workplace email and other online communication while on vacation can earn up to $750. READ MORE >
Acceleration Partners founder and CEO Bob Glazer describes the methodology behind performance-driven partnerships for large publishers, big retailers and brands. READ MORE >
Here are the key takeaways from the PerformanceIN, Acceleration Partners and Connected Path webinar on encouraging diversity in public speaking at PI LIVE and bringing more diversity and talent to the performance marketing industry. READ MORE >
Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success. READ MORE >
Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for affiliate marketers within the next six months. READ MORE >
The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private or “in-house” programs that are powered by ...READ MORE >
Led by Acceleration Partners and Connected Path, Turn the Talk is a new initiative to empower individuals and broaden voices in performance marketing. READ MORE >

Movers & Shakers: February 2019

March 04, 2019Performance IN
Affiliate marketing and services company Pepperjam has been making some key developments these past few weeks, following the launch of its affiliate marketing tech lifecycle tech platform Ascend, with Mike Flanaganand Don Gustavson joining the company as regional VP of sales, East, and VP of agency development and strategic partnerships, ...READ MORE >
Acceleration Partners highlight three essential affiliate marketing strategies retailers should implement to reach the right consumers and maximise return on investment. READ MORE >
Performance marketing agency Acceleration Partners and digital marketing consultancy Connected Path are joining PerformanceIN to host a webinar on Encouraging Diversity in Speaking at PI LIVE 2019 on Friday, 8th March, International Women’s Day at 11.30 GMT, which will focus on public speaking and encouraging more diversity on panel sessions at ...READ MORE >
Rewards Network has hired Kevin Dulsky as Senior Vice President of Business Development and Partnerships. Dulsky joins Rewards Network with more than 20 years of experience driving growth through strategic partnerships and mobile integrations for leading technology companies such as PayPal, Lyft, and Nokia. READ MORE >
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions. This week's features moves at Dentsu Aegis Network, Skyscanner, Ogilvy, GroupM, VCCP Singapore, Digitas and The Trade Desk. READ MORE >
Acceleration Partners, the affiliate marketing agency, announced the promotion of Emily Tetto to Vice President of Talent and Culture. READ MORE >
Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. READ MORE >
This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. READ MORE >
For the past two years, Robert Glazer, the CEO of the Boston-based marketing agency Acceleration Partners, has welcomed the holiday season by granting some of his employees' greatest wishes. READ MORE >
It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. READ MORE >
It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. READ MORE >
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling on them to implement fit-for-purpose tracking solutions that fairly reward their publishers. AP EMEA MD Helen, comments...   READ MORE >
Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success... READ MORE >

Movers & Shakers: December 2018

January 03, 2019PerformanceIN
First up, digital agency Visualsoft has named Daniel Dixon as head of social as the company continues to grow. His job will involve scaling the company’s offering, overseeing social media marketing campaigns, developing content topics and managing day-to-day social media output. READ MORE >
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. READ MORE >
Affiliate marketers did well during the third quarter of 2018, increasing revenue by 35% year-over-year. That data comes from Acceleration Partners, a global affiliate marketing agency. The report analyzed data from more than 13,000 active retailer and affiliate clients' programs from the third quarter of 2017 to the third quarter of 2018 to see how ...READ MORE >

New Hires at Womply and Urban Airship

December 21, 2018Street Fight
Brad Paterson has joined Womply as the company’s first Chief Operating Officer. Most recently, Paterson was Vice President of Marketing at Intuit. Prior to Intuit, Paterson spent a decade serving in executive roles at PayPal and Visa. Womply has raised $50M in financing. READ MORE >
Caliber Corporate Advisers has appointed Grace Keith president. Keith most recently served as managing director at the firm. Before coming to Caliber in 2014, she served as PR manager, financial & risk at Thomson Reuters and PR manager at OTC Markets Group. READ MORE >
Some companies are going beyond year-end bonuses by making their workers’ dreams come true. Kaylee Feldt, an associate at Acceleration Partners global marketing agency, has a younger brother she’s never met; her parents gave him up for adoption after he was born, when she was just a year old. ...READ MORE >
I have a corporate gift that is seven-years-old. Nothing elaborate nor expensive. However, the card was unique, and it had a well-thought-out personalized note. I felt appreciated because it wasn’t a slapdash, factory mill approach. READ MORE >
Move over, Facebook: A Boston-based company has leapfrogged the social media giant on Glassdoor's annual ranking of the best places to work. READ MORE >
Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform. READ MORE >
New York Media has found a new place to monetize audience trust in its recommendations: its Instagram feed. READ MORE >
Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organization build their capacity to outperform. READ MORE >

The guide to emerging affiliate models

November 22, 2018PerformanceIN
This is a must-read for any advertiser looking to learn more about emerging affiliate models, how innovation will continue to evolve business models across our industry and where innovation is happening across our industry READ MORE >

November 15, 2018Boston Globe
As 2016 began, Robert Glazer sat down in his Needham home office and dashed off an e-mail titled “Friday inspiration” to the 30 employees of Acceleration Partners. The CEO shared some tips on how to set goals for the year and a story about how his 6-year-old son had resolved to stop ...READ MORE >
Bob Glazer, founder & CEO of award-winning global performance marketing agency Acceleration Partners, offers radical --yet proven-- ideas for creating a positive company culture. On this episode of The TalentGrow Show, Bob also exposes old practices and paradigms that need to go away – like the two-week notice system (what?!) and ...READ MORE >
Commerce has grown from a curiosity into a key stream of revenue, so BuzzFeed is helping brands sell more products, developing new ones that BuzzFeed helps sell with them and tying advertising into those deals. READ MORE >
The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend ...READ MORE >
It can be tempting to look at highly successful people and imagine that they've been presented with opportunities others haven't. Typically, though, individuals who do the most with their lives create their own luck. Regardless of the situation you're born into, or the doors which others open, it takes discipline ...READ MORE >

PI LIVE Speaker Spotlight – Helen Southgate

September 28, 2018PerformanceIN
Find out more about Acceleration Partners' managing director, EMEA Helen Southgate ahead of her session on A Manifesto for Affiliate Marketing in 2019 on Day 2 of PI LIVE... READ MORE >
Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into the end-of-year holiday season. READ MORE >
When it comes to recruiting affiliates to join your programme, here are three tips to make sure your recruitment process is proactive and engaging. READ MORE >
NEEDHAM, Mass.---Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert ...READ MORE >
NEW YORK (AP) — Although Soyini Chan-Shue easily delegated work to police officers when she was a sergeant in the New York City Police Department, it was hard to relinquish tasks to employees of the security firm she now owns. READ MORE >
Hosted by Acceleration Partners, members from the affiliate marketing industry joined together to complete 300 km from London to Paris in just 24 hours – raising a grand total of over £24,000 for charity. READ MORE >

WLP179 – Values Driven Culture

September 06, 2018Virtual not Distant
Today’s episode brings you just two in-depth sections – we like to mix things up for you, and some subjects deserve a longer conversation. So we’re pairing a great interview about culture in a distributed organisation, with a discussion about the time we spend at work and how different ...READ MORE >
With a global affiliate marketing strategy now essential for brands looking to grow across the borders, here are five tips for managing your international affiliate marketing campaigns. READ MORE >
With concerns over fraud, viewability, and misaligned incentives in programmatic advertising reaching a fever pitch, publishers are increasingly looking outside traditional revenue generation models. That shift in approach has led a growing number of media companies to embrace affiliate, or performance-based, marketing. READ MORE >
We all get frustrated with our jobs from time to time, and in those moments, you might find yourself looking at your coworkers with envy, thinking about how easy they have it, or how much more exciting the work they’re doing is. It’s perfectly normal to have those ...READ MORE >
With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s a perfect time ...READ MORE >
With globalisation becoming increasingly common for brands, considering the challenges involved is key for successful expansion into any new market. READ MORE >
This week, Bob Glazer, founder and CEO at Acceleration Partners, joined me on the podcast. Bob was recently named #2 on Glassdoor’s Highest-Rated CEOs list, has an email newsletter called “Friday Forward” with more than 35,000 subscribers, and is the author of the book Performance Partnerships. READ MORE >
As the war for talent intensifies, building a strong employer brand is key to standing out as an employer of choice. We speak to Robert Glazer, CEO at Acceleration Partners and winner of a Glassdoor Employees’ Choice Award about the role of culture in building a winning employer brand. READ MORE >
What have YEC members been busy working on just in time for fall? Launching podcasts and forming contracts are just a few of the projects launching them into September. Below, we highlight 11 members and their big news. READ MORE >
Recently I had the opportunity to interview Robert Glazer from Acceleration Partners for the ongoing series: CEOs Share Leadership Strategies To Improve Your Company’s Culture. Robert Glazer is the founder & CEO of Acceleration Partners, a performance marketing agency, and the co-founder and Chairman of Brandcycle. READ MORE >

How to Expand Your Employees’ Capacity with Bob Glazer

August 10, 2018High Performance Leadership Podcast
Randy sits down with Bob Glazer, CEO and Founder of Acceleration Partners. They’re a performance marketing agency with clients all over the world. He’s probably best known for Friday Forward which is his weekly inspirational newsletter that goes out to more than 35,000 people. We talk about building a ...READ MORE >
In a bid to stand out in the crowd, our research finds that three-fifths of UK online retailers are already planning ahead for retails biggest event in the retail calendar, Black Friday... READ MORE >
New research by Acceleration Partners, has revealed that over three fifths of online UK retailers are already planning ahead for this year’s Black Friday event, whether that be ensuring they have enough stock or refining their deals and offers. Of those who have taken part in Black Friday before, 92% ...READ MORE >
Almost three-fifths (62%) of online UK retailers are raising their game by planning now for Black Friday, says a new study by Acceleration Partners... READ MORE >
On today’s episode of Work That Matters by WorqIQ, Mark flies solo in a discussion with Robert Glazer - founder and CEO of Acceleration Partners, author of “Performance Partnerships: The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing.” Robert never set out to be a culture expert , ...READ MORE >
I hate layoffs for all of the reasons most people do — they derail people’s lives, they hurt the business, they kill morale… the list goes on. But the main reason I hate layoffs is because they only occur for one real reason: management and ownership screwed up. READ MORE >
Most startups don’t fail because they lose money. The downward spiral starts much sooner when entrepreneurs let managing their financials fall by the wayside. In fact, a CB 2018 Insights report found that 29 percent of small businesses failed because they ran out of cash, perhaps a result of poor money ...READ MORE >
A little more than three years ago, I became a first-time mom. As I entered the world of feeding times, nap schedules, and general post-pregnancy life and eventually went back to work, I was introduced to a whole new balancing act — and a bit of working mom's guilt. READ MORE >
What is performance marketing, and how does it relate to affiliate marketing? The meaning of each has become confused and the line between them blurry. Some would say that performance marketing is a rebranding of affiliate marketing. Others use the name more loosely, as a blanket term for any correlation ...READ MORE >
Acceleration Partners’ EMEA Managing Director, Helen Southgate, discusses the role and position of networks in the affiliate marketing industry, including the transitions and challenges taking place and the importance of being objective. Find out more... READ MORE >
In an increasingly globalised world, many businesses are looking to grow their digital strategies across borders. Launching an international affiliate programme presents many opportunities, but it doesn't come without its challenges, as AP Account Manager, Zeina Rizk explains... READ MORE >
Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. READ MORE >
These five affiliates are an example of how focusing on delivering real value and understanding an audience can bring great results. Find out more... READ MORE >
Today we’d like to introduce you to Robert Glazer. Robert Glazer is the founder and CEO of Acceleration Partners, the leading independent global affiliate marketing agency. He is also the author of the best-selling book, Performance Partnerships: The Checkered Past, Shifting Present, and Exciting Future of Affiliate Marketing and ...READ MORE >
Most brands in the affiliate channel have thousands of click active partners, but how can they ensure high conversion rates across their affiliate programme? Dipa Shah, shares her top five tips... READ MORE >
Today’s interview is with Robert Glazer. Robert is a founder, author, speaker and expert in growing revenue and profits for the largest brands. He is an industry thought leader in performance marketing, entrepreneurship, leadership and culture. He has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech ...READ MORE >
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology behind Bitcoin and other cryptocurrencies) is that it will make transactions safer, faster and more transparent for all parties. These are many of the same assertions ...READ MORE >
“This explains why, at the age of six, when my mom would ask me to clean my room, I’d rearrange it instead. It also explains my leadership style, my creation of Friday Forward emails, and my desire to do podcasts, speak, and write books,” Glazer says. He also identified ...READ MORE >
It’s no secret that Instagram has become one of the most popular social media platforms. Everyone who’s anyone has a well-loved, obsessively checked and professionally filtered profile, probably with hundreds, thousands or even hundreds of thousands of followers. But why has the app risen in popularity so quickly? READ MORE >
Affiliate programs can be a major source of international growth. But you’ve got to know the dynamics of each market. Helen Southgate gives her top 7 tips for successfully taking your partner marketing program global. READ MORE >
Affiliate marketing is a child of the technology age, and it is growing up. As technology advances, three trends are driving the maturation of the business: globalization, the expanded use of mobile phones and the increasing sophistication of the attribution models that determine who gets credit for driving customer behavior. READ MORE >
Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs. Marketers looking for opportunities in affiliate ...READ MORE >
Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. READ MORE >
I receive a number of email newsletters. A few I subscribed to. Most I somehow got subscribed to. (You know the drill: You respond to someone's email... only to realize a few days later they automatically signed you up for their newsletter... so naturally you unsubscribe... and then they email ...READ MORE >
Performance marketing offers a compelling value proposition. With influencer marketing and shoppable social and visual media in the mix, the possibilities are endless – not just for retailers targeting millennials but for all marketers READ MORE >
A new sheriff is coming to the Internet. Only this enforcer isn’t riding in from Washington or Beacon Hill, but from Brussels. On Friday, the European Union starts enforcing its new law on the privacy rights of Internet users, the General Data Protection Regulation, or GDPR. Already, its effect ...READ MORE >
Although the difference between managers and leaders appears almost nitpicky at face value, it’s actually quite distinct. The former control the direction of progress through existing and emerging processes; the latter provide vision and inspiration without getting in the trenches. Think of leaders as premium fuel and managers as ...READ MORE >
The rift between the salaries of men and women in similar professions has been a point of discussion for many years and remains one of today’s growing concerns. Helen Southgate, provides her thoughts on if a gender pay gap exists in our industry... READ MORE >

Shoppables are just getting started

May 11, 2018Martech Today
Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR [Augmented Reality] Lens that can offer a “Buy Now” button on top of a branded Lens. READ MORE >
U.S. companies thrive on customer information, but a major regulatory change abroad will have significant implications for data-gathering practices here. The General Data Protection Regulation (GDPR), to be enforced on May 25, 2018, places a standard set of data protection laws across all European Union countries and covers the personal information ...READ MORE >

191 – Don’t Invest To Get To Average

May 07, 2018Collaboration Superpowers
ROBERT GLAZER is the founder and Managing Director of global performance marketing agency, Acceleration Partners, one of the biggest, fully-remote workplaces in the US with over 100 employees. Bob’s secret to success is hiring great people and rewarding for results, not hard work. READ MORE >
Why are people outraged at Facebook's sharing of user profiles and data for its own profit when that is its fundamental business model? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. READ MORE >
Millions of customers use search and social platforms each day without paying for the service. How did we get here? Answer by Robert Glazer, Founder & CEO of Acceleration Partners, international keynote speaker and author of the best-selling book, Performance Partnerships READ MORE >
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. READ MORE >
As the year goes on, many people are thinking about making a move in the job market. In addition to looking for more compensation, advancement opportunities, or a change of place, job seekers these days are paying close attention to company culture — for good reason. READ MORE >

Top Marketing Books to Read in 2018

April 27, 2018Marktechpost.com
1.Top of Mind by John Hall game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How ...READ MORE >
In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing can wield for ...READ MORE >
I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I had ...READ MORE >
Working from home and being productive doesn’t always go hand in hand. Working "supermum" and AP Senior Account Manager Dipa Shah gives her top tips for productivity for remote working parents. READ MORE >
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent ...READ MORE >
The affiliate marketing industry has responded to an article from Bloomberg which claims that ‘affiliates’ have been buying large amounts of online ad space on Facebook to flock ‘shady’ products and score a quick fortune. Find out Helen Southgate's thoughts... READ MORE >
A unique event has been launched to unite the affiliate industry, combining a charity-minded challenge with an unrivalled saddle-based networking opportunity for adventurous affiliate professionals. The EMEA branch of the affiliate management agency Acceleration Partners have announced plans to host an ambitious 24-hour bike ride from London to Paris this ...READ MORE >

Coffee Q’s with Iain Davidson

March 26, 2018PerformanceIn
Iain Davidson, Account Manager at Acceleration Partners talks PerformanceIn through his day-to-day, as well as some of the key trends and challenges happening right now in performance marketing READ MORE >
As social networks advance in features, so do consumer expectations of retailers in the space. READ MORE >
The "fake news" trend isn't going away anytime soon. Perhaps as a result, trust in media outlets is at an all-time low. In fact, when survey participants were asked to rate their trust in media from a low of zero to a high of 100, the average response was a measly 37. READ MORE >
On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry. READ MORE >
One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals... READ MORE >
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. READ MORE >

Inspirational Women

March 02, 2018We Are The City
As part of We are the City's inspirational Women in business series, Helen Southgate EMEA Managing Director talks about how she got into the world of affiliate marketing and what it's like to run your own business. READ MORE >
Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of ...READ MORE >

Do You Social Proof Your Social Media?

February 19, 2018MarTech Advisor
Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying ...READ MORE >
While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding those who put work before everything else, ...READ MORE >
While remote work is becoming increasingly common, managing remote teams effectively is often a big challenge for companies. If you struggle to get honest, valuable feedback from your remote employees, you are not alone. READ MORE >
When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain momentum. The early adopters of ...READ MORE >

[Podcast] Robert Glazer, Performance Partnerships

February 15, 2018Daily Grind Podcast
Robert Glazer (Bob) is the founder and managing director of Acceleration Partners, joins the Daily Grind Podcast to chat about building his business, and lessons he's learned along the way. READ MORE >
The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted for 36.2% of total revenue for the affiliate ...READ MORE >
A Performance-Based Framework Yields Better Results First, we saw many brands calling for a connection between the results they are getting and the amount of money they are paying. What company wouldn’t benefit from a system that pays partners after they have delivered a desired outcome? When it comes ...READ MORE >
What will the key affiliate marketing trends be this year?  And what trends will impact the way advertisers run affiliate programmes in 2018? Helen Southgate shares her predictions in the Brand Verity ebook... READ MORE >
If you are not aware that a big part of a modern day sales strategy includes affiliate marketing, then this interview may interest you. Robert Glazer shares some key insights about this rather murky marketing world and how he and his company excel at being the good guys in this ...READ MORE >
The buzz around mobile isn't subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to Adobe. READ MORE >
Ahead of her session at Affiliate Summit Europe, the team met with Helen to find out more about her session, what do we mean when we talk about influence. READ MORE >

[Podcast] CHOOSE PLAYER-COACHES, WITH ROBERT GLAZER

February 01, 2018Onward Nation Podcast
Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in the consumer, e-commerce, retail, online ...READ MORE >

8 Must-Read Books To Start 2018

February 01, 2018Huffpost
Looking to scale your business exponentially in 2018? Then you’ve got to out-read the competition. In more than three decades of advising growth companies, it’s become clear to me that the most successful leaders are readers. READ MORE >
As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers. And this year saw a number of giants leaps in the retail space. (See page 7) READ MORE >
Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency. READ MORE >
Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. READ MORE >
Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients including Adidas, Reebok, Gymboree, Target, Modcloth, and many others. READ MORE >
You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how to prepare your team, infrastructure, and systems for future growth. Overhiring to accommodate theoretical future business isn't typically an option, and improper prep can leave your employees ill-equipped to handle an ...READ MORE >
Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration. READ MORE >
What is culture in the workplace? Like art, “you know it when you see it.” One company might have a "work hard, play hard" culture, while another may have one that is more flexible and family-friendly. Others have cultures of blame or harassment. But one thing’s for sure: your ...READ MORE >
The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with it. READ MORE >

What to Watch: Retailers Riding Change

January 02, 2018Women's Wear Daily
An industry always in flux is about to see an unprecedented level of change. Watch what happens at J. Crew, Macy’s, Wal-Mart, Victoria’s Secret, Lululemon, Lands’ End, Kohl’s, QVC and Target. They’re at tipping points, in some cases stacked with new management but in all cases ...READ MORE >
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