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Keep up with the latest news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

April 19, 2018 Retail Touchpoints

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing... READ MORE >

How to Overcome Imposter Syndrome For Good

April 19, 2018 Glassdoor

I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I had minimal experience in that... READ MORE >

Productivity when working from home | Top tips for remote-working mums

April 03, 2018 We Are The City

Working from home and being productive doesn’t always go hand in hand. Working "supermum" and AP Senior Account Manager Dipa Shah gives her top tips for productivity for remote working parents. READ MORE >

How to Avoid ‘Fake News’ Claims in Your Social Marketing

March 31, 2018 Adweek

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that... READ MORE >

Industry Responds as Bloomberg Calls Whole Affiliate Industry “Shady”

March 29, 2018 PerformanceIN

The affiliate marketing industry has responded to an article from Bloomberg which claims that ‘affiliates’ have been buying large amounts of online ad space on Facebook to flock ‘shady’ products and score a quick fortune. Find out Helen Southgate's thoughts... READ MORE >

Affiliate Industry Invited to Take Part in 24-hour London2Paris Charity Bike Ride

March 28, 2018 Just Entrepreneurs

A unique event has been launched to unite the affiliate industry, combining a charity-minded challenge with an unrivalled saddle-based networking opportunity for adventurous affiliate professionals. The EMEA branch of the affiliate management agency Acceleration Partners have announced plans to... READ MORE >

Coffee Q’s with Iain Davidson

March 26, 2018 PerformanceIn

Iain Davidson, Account Manager at Acceleration Partners talks PerformanceIn through his day-to-day, as well as some of the key trends and challenges happening right now in performance marketing READ MORE >

Social Media’s Evolving Role in Retail: Commerce, Product Testing

March 22, 2018 WWD

As social networks advance in features, so do consumer expectations of retailers in the space. READ MORE >

4 Ways to Stay Genuine in a ‘Fake News’ Social-Media Landscape

March 13, 2018 Inc.

The "fake news" trend isn't going away anytime soon. Perhaps as a result, trust in media outlets is at an all-time low. In fact, when survey participants were asked to rate their trust in media from a low of zero to a high of 100, the average response was a measly 37. READ MORE >

IWD 2018: 10 Leaders on Equality in Performance Marketing

March 08, 2018 PerformanceIN

On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry. READ MORE >

‘One in four’ consumers polled will only book discounted holidays

March 08, 2018

One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals... READ MORE >

Why You Should Treat Partner and Customer Acquisition the Same Way

March 07, 2018 Marketo Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. READ MORE >

Inspirational Women

March 02, 2018 We Are The City

As part of We are the City's inspirational Women in business series, Helen Southgate EMEA Managing Director talks about how she got into the world of affiliate marketing and what it's like to run your own business. READ MORE >

Passing along positivity with the Friday Forward

February 22, 2018 Metro US

Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of you in the form of... READ MORE >

Do You Social Proof Your Social Media?

February 19, 2018 MarTech Advisor

Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying... READ MORE >

Culture Predictions: How to Build an Award-Winning Startup Culture

February 16, 2018 Startup Nation

While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding... READ MORE >

Keeping Remote Cultures Strong With Face-to-Face Meetings

February 16, 2018 Glassdoor

While remote work is becoming increasingly common, managing remote teams effectively is often a big challenge for companies. If you struggle to get honest, valuable feedback from your remote employees, you are not alone. READ MORE >

Six Tips for Success When Setting Up Your Affiliate Programme

February 15, 2018 PerformanceIn

When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain... READ MORE >

[Podcast] Robert Glazer, Performance Partnerships

February 15, 2018 Daily Grind Podcast

Robert Glazer (Bob) is the founder and managing director of Acceleration Partners, joins the Daily Grind Podcast to chat about building his business, and lessons he's learned along the way. READ MORE >

Affiliate Campaigns Rise In Popularity With Increase In Conversions

February 12, 2018 MediaPost

The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted... READ MORE >

What’s Next for Performance Partnerships in 2018?

February 08, 2018 Adotas

A Performance-Based Framework Yields Better Results First, we saw many brands calling for a connection between the results they are getting and the amount of money they are paying. What company wouldn’t benefit from a system that pays partners after they have delivered a desired outcome?... READ MORE >

Affiliate Marketing Experts’ Predictions for 2018

February 07, 2018 Brand Verity

What will the key affiliate marketing trends be this year?  And what trends will impact the way advertisers run affiliate programmes in 2018? Helen Southgate shares her predictions in the Brand Verity ebook... READ MORE >

[Podcast] The Good Guy In Affiliate Marketing on Why You May Need to Disrupt Your Team Faster

February 06, 2018 From Founder To CEO

If you are not aware that a big part of a modern day sales strategy includes affiliate marketing, then this interview may interest you. Robert Glazer shares some key insights about this rather murky marketing world and how he and his company excel at being the good guys in this area. READ MORE >

What does ‘mobile’ actually mean in the affiliate world?

February 05, 2018 Mobile Marketer

The buzz around mobile isn't subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to... READ MORE >

Affiliate Summit Europe: Guest Speaker Q&A with Helen Southgate

February 01, 2018

Ahead of her session at Affiliate Summit Europe, the team met with Helen to find out more about her session, what do we mean when we talk about influence. READ MORE >


February 01, 2018 Onward Nation Podcast

Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in... READ MORE >

8 Must-Read Books To Start 2018

February 01, 2018 Huffpost

Looking to scale your business exponentially in 2018? Then you’ve got to out-read the competition. In more than three decades of advising growth companies, it’s become clear to me that the most successful leaders are readers. READ MORE >

3 Retail Predictions for Brand-Customer Relationships in 2018

January 29, 2018 Today's Grocer

As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers. And this year saw a number of giants leaps in the retail space. (See page 7) READ MORE >

The UK Way: 4 Steps for US Affiliate Marketers to Build Trust

January 26, 2018 Smart Insights

Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency. READ MORE >

[Podcast] Robert Glazer Affiliate Marketing Guru and author of “Performance Partnerships”

January 25, 2018 eCommerce MasterPlan

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. READ MORE >

[Podcast] Accelerating Our Brands With Affiliate Partners With Robert Glazer

January 23, 2018 Breakthrough Success

Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients... READ MORE >

What to Do When You Are Ready to Scale

January 22, 2018 Inc.

You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how to prepare your team, infrastructure, and systems for future growth. Overhiring to accommodate theoretical future business isn't typically an option, and improper prep can leave... READ MORE >


January 09, 2018 The Manila Folder

Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration. READ MORE >

Culture: Where behavior meets business outcomes

January 08, 2018 HR Dive

What is culture in the workplace? Like art, “you know it when you see it.” One company might have a "work hard, play hard" culture, while another may have one that is more flexible and family-friendly. Others have cultures of blame or harassment. But one thing’s for sure: your culture... READ MORE >

E-Commerce Trends in 2018: Voice, Subscriptions, Personalization

January 04, 2018 E-Commerce Times

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with... READ MORE >

What to Watch: Retailers Riding Change

January 02, 2018 Women's Wear Daily

An industry always in flux is about to see an unprecedented level of change. Watch what happens at J. Crew, Macy’s, Wal-Mart, Victoria’s Secret, Lululemon, Lands’ End, Kohl’s, QVC and Target. They’re at tipping points, in some cases stacked with new management but in all cases... READ MORE >

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Robert Glazer

Founder and CEO

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has...


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