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Keep up with news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

You won’t believe how these companies are making employees’ dreams come true

December 11, 2018

Some companies are going beyond year-end bonuses by making their workers’ dreams come true. Kaylee Feldt, an associate at Acceleration Partners global marketing agency, has a younger brother she’s never met; her parents gave him up for adoption after he was born, when she was just a year... READ MORE >

This Boston company has supplanted Facebook as Glassdoor’s ‘best place to work’

December 06, 2018 Boston Business Journal

Move over, Facebook: A Boston-based company has leapfrogged the social media giant on Glassdoor's annual ranking of the best places to work. READ MORE >

What do high-growth companies do to build their capacity to outperform?

November 29, 2018 Leaders of Transformation

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform. READ MORE >

How New York Media is using Instagram to drive commerce for advertisers and for itself

November 27, 2018

New York Media has found a new place to monetize audience trust in its recommendations: its Instagram feed. READ MORE >

How to Create a Healthy & High Performance Culture

November 26, 2018

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organization build their capacity to outperform. READ MORE >

The guide to emerging affiliate models

November 22, 2018 PerformanceIN

This is a must-read for any advertiser looking to learn more about emerging affiliate models, how innovation will continue to evolve business models across our industry and where innovation is happening across our industry READ MORE >

November 15, 2018 Boston Globe

As 2016 began, Robert Glazer sat down in his Needham home office and dashed off an e-mail titled “Friday inspiration” to the 30 employees of Acceleration Partners. The CEO shared some tips on how to set goals for the year and a story about how his 6-year-old son had resolved to stop sucking his... READ MORE >

Building a Positive, Consistent Company Culture Your Team will Rave About with CEO Bob Glazer

November 13, 2018

Bob Glazer, founder & CEO of award-winning global performance marketing agency Acceleration Partners, offers radical --yet proven-- ideas for creating a positive company culture. On this episode of The TalentGrow Show, Bob also exposes old practices and paradigms that need to go away – like... READ MORE >

How BuzzFeed is using its commerce business to sell advertising

November 01, 2018 Digiday

Commerce has grown from a curiosity into a key stream of revenue, so BuzzFeed is helping brands sell more products, developing new ones that BuzzFeed helps sell with them and tying advertising into those deals. READ MORE >

5 Ways Publishers Can Take Advantage of Affiliate Commerce

October 15, 2018 Publishing Executive

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is... READ MORE >

27 Simple Ways Highly Successful People Get Ahead of Everyone Else

October 04, 2018 Inc.

It can be tempting to look at highly successful people and imagine that they've been presented with opportunities others haven't. Typically, though, individuals who do the most with their lives create their own luck. Regardless of the situation you're born into, or the doors which others open, it... READ MORE >

PI LIVE Speaker Spotlight – Helen Southgate

September 28, 2018 PerformanceIN

Find out more about Acceleration Partners' managing director, EMEA Helen Southgate ahead of her session on A Manifesto for Affiliate Marketing in 2019 on Day 2 of PI LIVE... READ MORE >

Affiliate New Customer Revenue Rose 45% In Q2 2018

September 28, 2018 Media Post

Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into the end-of-year holiday season. READ MORE >

Three Tips for Proactive Affiliate Discovery and Recruitment

September 17, 2018 PerformanceIN

When it comes to recruiting affiliates to join your programme, here are three tips to make sure your recruitment process is proactive and engaging. READ MORE >

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

September 12, 2018

NEEDHAM, Mass.---Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC... READ MORE >

Delegate, delegate? It’s not so easy, business owners say

September 12, 2018 AP Business News

NEW YORK (AP) — Although Soyini Chan-Shue easily delegated work to police officers when she was a sergeant in the New York City Police Department, it was hard to relinquish tasks to employees of the security firm she now owns. READ MORE >

Affiliate Industry Complete 300km London-To-Paris Charity Bike Ride

September 07, 2018 PerformanceIN

Hosted by Acceleration Partners, members from the affiliate marketing industry joined together to complete 300 km from London to Paris in just 24 hours – raising a grand total of over £24,000 for charity. READ MORE >

WLP179 – Values Driven Culture

September 06, 2018 Virtual not Distant

Today’s episode brings you just two in-depth sections – we like to mix things up for you, and some subjects deserve a longer conversation. So we’re pairing a great interview about culture in a distributed organisation, with a discussion about the time we spend at work and how different... READ MORE >

Top 5 tips for managing international affiliate marketing campaigns

August 31, 2018 PerformanceIN

With a global affiliate marketing strategy now essential for brands looking to grow across the borders, here are five tips for managing your international affiliate marketing campaigns. READ MORE >

Why Publishers Are Transitioning to Affiliate Marketing

August 31, 2018 Street Fight

With concerns over fraud, viewability, and misaligned incentives in programmatic advertising reaching a fever pitch, publishers are increasingly looking outside traditional revenue generation models. That shift in approach has led a growing number of media companies to embrace affiliate, or... READ MORE >

The Dos and Don’ts of Changing Roles Within Your Company

August 31, 2018 Glassdoor

We all get frustrated with our jobs from time to time, and in those moments, you might find yourself looking at your coworkers with envy, thinking about how easy they have it, or how much more exciting the work they’re doing is. It’s perfectly normal to have those thoughts on occasion, but if... READ MORE >

5 Affiliate Marketing Strategies for Back-to-School Success

August 30, 2018 Total Retail

With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s... READ MORE >

Managing international campaigns and the unexpected challenges along the way

August 20, 2018 FourthSource

With globalisation becoming increasingly common for brands, considering the challenges involved is key for successful expansion into any new market. READ MORE >

Scaling Your Hiring and Business Operations for Long-Term Success

August 20, 2018 The Best Team Wins

This week, Bob Glazer, founder and CEO at Acceleration Partners, joined me on the podcast. Bob was recently named #2 on Glassdoor’s Highest-Rated CEOs list, has an email newsletter called “Friday Forward” with more than 35,000 subscribers, and is the author of the book Performance... READ MORE >

Why Culture is Key to Building a Strong Employer Brand

August 17, 2018 HR Technologist

As the war for talent intensifies, building a strong employer brand is key to standing out as an employer of choice. We speak to Robert Glazer, CEO at Acceleration Partners and winner of a Glassdoor Employees’ Choice Award about the role of culture in building a winning employer brand. READ MORE >

YEC Members Win Awards, Close Rounds and More

August 13, 2018 YEC

What have YEC members been busy working on just in time for fall? Launching podcasts and forming contracts are just a few of the projects launching them into September. Below, we highlight 11 members and their big news. READ MORE >

Robert Glazer Shares Leadership Strategies To Improve Your Company’s Culture

August 10, 2018 Authority Magazine

Recently I had the opportunity to interview Robert Glazer from Acceleration Partners for the ongoing series: CEOs Share Leadership Strategies To Improve Your Company’s Culture. Robert Glazer is the founder & CEO of Acceleration Partners, a performance marketing agency, and the co-founder and... READ MORE >

How to Expand Your Employees’ Capacity with Bob Glazer

August 10, 2018 High Performance Leadership Podcast

Randy sits down with Bob Glazer, CEO and Founder of Acceleration Partners. They’re a performance marketing agency with clients all over the world. He’s probably best known for Friday Forward which is his weekly inspirational newsletter that goes out to more than 35,000 people. We talk about... READ MORE >

62% of UK Retailers Planning Ahead for Black Friday

August 09, 2018 PerformanceIN

In a bid to stand out in the crowd, our research finds that three-fifths of UK online retailers are already planning ahead for retails biggest event in the retail calendar, Black Friday... READ MORE >

Three Fifths of UK online retailers are already planning ahead for Black Friday

August 09, 2018 Just Entrepreneurs

New research by Acceleration Partners, has revealed that over three fifths of online UK retailers are already planning ahead for this year’s Black Friday event, whether that be ensuring they have enough stock or refining their deals and offers. Of those who have taken part in Black Friday before,... READ MORE >

No time to waste: 62% of UK online retailers are already planning for peak

August 09, 2018 Internet Retailing

Almost three-fifths (62%) of online UK retailers are raising their game by planning now for Black Friday, says a new study by Acceleration Partners... READ MORE >

How to Build a Compelling Culture from the Ground Up

July 31, 2018 WorqIQ

On today’s episode of Work That Matters by WorqIQ, Mark flies solo in a discussion with Robert Glazer - founder and CEO of Acceleration Partners, author of “Performance Partnerships: The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing.” Robert never set out... READ MORE >

Why I Never Lay Off Employees — and How You Can Do the Same

July 24, 2018 Glassdoor

I hate layoffs for all of the reasons most people do — they derail people’s lives, they hurt the business, they kill morale… the list goes on. But the main reason I hate layoffs is because they only occur for one real reason: management and ownership screwed up. READ MORE >

Do You Know Where Your Money Is? 3 Tips to Get Your Startup’s Finances in Order

July 18, 2018 Startups Co

Most startups don’t fail because they lose money. The downward spiral starts much sooner when entrepreneurs let managing their financials fall by the wayside. In fact, a CB 2018 Insights report found that 29 percent of small businesses failed because they ran out of cash, perhaps a result of... READ MORE >

How I Balance Work and Life (Or How I Fail at Both Most of the Time)

July 16, 2018 Today

A little more than three years ago, I became a first-time mom. As I entered the world of feeding times, nap schedules, and general post-pregnancy life and eventually went back to work, I was introduced to a whole new balancing act — and a bit of working mom's guilt. READ MORE >

Performance Partnerships: A Better Way to Define Affiliate Marketing

July 13, 2018 Street Fight

What is performance marketing, and how does it relate to affiliate marketing? The meaning of each has become confused and the line between them blurry. Some would say that performance marketing is a rebranding of affiliate marketing. Others use the name more loosely, as a blanket term for any... READ MORE >

The importance of being objective in today’s affiliate landscape

July 10, 2018 PerformanceIN

Acceleration Partners’ EMEA Managing Director, Helen Southgate, discusses the role and position of networks in the affiliate marketing industry, including the transitions and challenges taking place and the importance of being objective. Find out more... READ MORE >

Managing International Marketing Campaigns

July 04, 2018

In an increasingly globalised world, many businesses are looking to grow their digital strategies across borders. Launching an international affiliate programme presents many opportunities, but it doesn't come without its challenges, as AP Account Manager, Zeina Rizk explains... READ MORE >

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

June 20, 2018 Media Post

Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. READ MORE >

Five Small Affiliate Publishers Doing It Right

June 14, 2018 PerformanceIN

These five affiliates are an example of how focusing on delivering real value and understanding an audience can bring great results. Find out more... READ MORE >

Meet Robert Glazer, Founder & CEO @ Acceleration Partners

June 07, 2018 Marktechpost.com

Today we’d like to introduce you to Robert Glazer. Robert Glazer is the founder and CEO of Acceleration Partners, the leading independent global affiliate marketing agency. He is also the author of the best-selling book, Performance Partnerships: The Checkered Past, Shifting Present, and... READ MORE >

How to revitalise your lower performing partners

June 06, 2018

Most brands in the affiliate channel have thousands of click active partners, but how can they ensure high conversion rates across their affiliate programme? Dipa Shah, shares her top five tips... READ MORE >

Building People And Leaders With Robert Glazer

June 04, 2018 UYD Media

Today’s interview is with Robert Glazer. Robert is a founder, author, speaker and expert in growing revenue and profits for the largest brands. He is an industry thought leader in performance marketing, entrepreneurship, leadership and culture. He has extensive experience in the consumer,... READ MORE >

The Implications of Blockchain for the Affiliate Industry

June 01, 2018 PerformanceIn

At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology behind Bitcoin and other cryptocurrencies) is that it will make transactions safer, faster and more transparent for all parties. These are many of... READ MORE >

4 Ways To Create A Stellar Workplace: Tips From An Award-Winning CEO

May 31, 2018 Forbes

“This explains why, at the age of six, when my mom would ask me to clean my room, I’d rearrange it instead. It also explains my leadership style, my creation of Friday Forward emails, and my desire to do podcasts, speak, and write books,” Glazer says. He also identified the five core values... READ MORE >

How Instagram has stolen the show

May 31, 2018

It’s no secret that Instagram has become one of the most popular social media platforms. Everyone who’s anyone has a well-loved, obsessively checked and professionally filtered profile, probably with hundreds, thousands or even hundreds of thousands of followers. But why has the app risen in... READ MORE >

7 tips for successfully taking your partner marketing program global

May 30, 2018

Affiliate programs can be a major source of international growth. But you’ve got to know the dynamics of each market. Helen Southgate gives her top 7 tips for successfully taking your partner marketing program global. READ MORE >

How Affiliate Marketing Is Adapting to Globalization, the Move to Mobile, and Changing Attribution Models

May 29, 2018 Marktechpost.com

Affiliate marketing is a child of the technology age, and it is growing up. As technology advances, three trends are driving the maturation of the business: globalization, the expanded use of mobile phones and the increasing sophistication of the attribution models that determine who gets credit... READ MORE >

28 Actionable Affiliate Marketing Tips & Strategies, 2018

May 28, 2018 Fit Small Business

Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs.... READ MORE >

How The Next Generation of Affiliate Marketing is Driving the Digital Future

May 25, 2018 MarTech Series

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. READ MORE >

This Is the Only Newsletter I Always Read. Here’s Why

May 23, 2018 Inc.

I receive a number of email newsletters. A few I subscribed to. Most I somehow got subscribed to. (You know the drill: You respond to someone's email... only to realize a few days later they automatically signed you up for their newsletter... so naturally you unsubscribe... and then they... READ MORE >

The Latest Trends in Performance Marketing: In Conversation with Robert Glazer, Founder and CEO, Acceleration Partners

May 23, 2018 Martech Advisor

Performance marketing offers a compelling value proposition. With influencer marketing and shoppable social and visual media in the mix, the possibilities are endless – not just for retailers targeting millennials but for all marketers READ MORE >

EU’s new data-privacy rule will be felt by many Americans, too

May 23, 2018 The Boston Globe

A new sheriff is coming to the Internet. Only this enforcer isn’t riding in from Washington or Beacon Hill, but from Brussels. On Friday, the European Union starts enforcing its new law on the privacy rights of Internet users, the General Data Protection Regulation, or GDPR. Already, its... READ MORE >

What’s the Secret to Becoming a Leader? Stop Being a Boss.

May 22, 2018 Entrepreneur

Although the difference between managers and leaders appears almost nitpicky at face value, it’s actually quite distinct. The former control the direction of progress through existing and emerging processes; the latter provide vision and inspiration without getting in the trenches. Think of... READ MORE >

Does the Gender Pay Gap Exist in Performance Marketing?

May 15, 2018 PerformanceIN

The rift between the salaries of men and women in similar professions has been a point of discussion for many years and remains one of today’s growing concerns. Helen Southgate, provides her thoughts on if a gender pay gap exists in our industry... READ MORE >

Shoppables are just getting started

May 11, 2018 Martech Today

Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR Lens that can offer a “Buy Now” button on top of a branded Lens. READ MORE >

Why Europe’s data privacy regulations matter for US business owners

May 08, 2018 Born2Invest

U.S. companies thrive on customer information, but a major regulatory change abroad will have significant implications for data-gathering practices here. The General Data Protection Regulation (GDPR), to be enforced on May 25, 2018, places a standard set of data protection laws across all European... READ MORE >

191 – Don’t Invest To Get To Average

May 07, 2018 Collaboration Superpowers

ROBERT GLAZER is the founder and Managing Director of global performance marketing agency, Acceleration Partners, one of the biggest, fully-remote workplaces in the US with over 100 employees. Bob’s secret to success is hiring great people and rewarding for results, not hard work. READ MORE >

Would You Pay For Facebook? The Digital Economy May Be Heading That Way

May 03, 2018 Forbes

Why are people outraged at Facebook's sharing of user profiles and data for its own profit when that is its fundamental business model? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. READ MORE >

Why Facebook Can Get Away With Selling User Data

May 03, 2018 Quora

Millions of customers use search and social platforms each day without paying for the service. How did we get here? Answer by Robert Glazer, Founder & CEO of Acceleration Partners, international keynote speaker and author of the best-selling book, Performance Partnerships READ MORE >

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

May 01, 2018

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. READ MORE >

5 Ways To Spot A Toxic Workplace During Your Interview

April 30, 2018 Thrive Global

As the year goes on, many people are thinking about making a move in the job market. In addition to looking for more compensation, advancement opportunities, or a change of place, job seekers these days are paying close attention to company culture — for good reason. READ MORE >

Top Marketing Books to Read in 2018

April 27, 2018 Marktechpost.com

1.Top of Mind by John Hall game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their... READ MORE >

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

April 19, 2018 Retail Touchpoints

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing... READ MORE >

How to Overcome Imposter Syndrome For Good

April 19, 2018 Glassdoor

I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I had minimal experience in that... READ MORE >

Productivity when working from home | Top tips for remote-working mums

April 03, 2018 We Are The City

Working from home and being productive doesn’t always go hand in hand. Working "supermum" and AP Senior Account Manager Dipa Shah gives her top tips for productivity for remote working parents. READ MORE >

How to Avoid ‘Fake News’ Claims in Your Social Marketing

March 31, 2018 Adweek

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that... READ MORE >

Industry Responds as Bloomberg Calls Whole Affiliate Industry “Shady”

March 29, 2018 PerformanceIN

The affiliate marketing industry has responded to an article from Bloomberg which claims that ‘affiliates’ have been buying large amounts of online ad space on Facebook to flock ‘shady’ products and score a quick fortune. Find out Helen Southgate's thoughts... READ MORE >

Affiliate Industry Invited to Take Part in 24-hour London2Paris Charity Bike Ride

March 28, 2018 Just Entrepreneurs

A unique event has been launched to unite the affiliate industry, combining a charity-minded challenge with an unrivalled saddle-based networking opportunity for adventurous affiliate professionals. The EMEA branch of the affiliate management agency Acceleration Partners have announced plans to... READ MORE >

Coffee Q’s with Iain Davidson

March 26, 2018 PerformanceIn

Iain Davidson, Account Manager at Acceleration Partners talks PerformanceIn through his day-to-day, as well as some of the key trends and challenges happening right now in performance marketing READ MORE >

Social Media’s Evolving Role in Retail: Commerce, Product Testing

March 22, 2018 WWD

As social networks advance in features, so do consumer expectations of retailers in the space. READ MORE >

4 Ways to Stay Genuine in a ‘Fake News’ Social-Media Landscape

March 13, 2018 Inc.

The "fake news" trend isn't going away anytime soon. Perhaps as a result, trust in media outlets is at an all-time low. In fact, when survey participants were asked to rate their trust in media from a low of zero to a high of 100, the average response was a measly 37. READ MORE >

IWD 2018: 10 Leaders on Equality in Performance Marketing

March 08, 2018 PerformanceIN

On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry. READ MORE >

‘One in four’ consumers polled will only book discounted holidays

March 08, 2018

One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals... READ MORE >

Why You Should Treat Partner and Customer Acquisition the Same Way

March 07, 2018 Marketo Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. READ MORE >

Inspirational Women

March 02, 2018 We Are The City

As part of We are the City's inspirational Women in business series, Helen Southgate EMEA Managing Director talks about how she got into the world of affiliate marketing and what it's like to run your own business. READ MORE >

Passing along positivity with the Friday Forward

February 22, 2018 Metro US

Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of you in the form of... READ MORE >

Do You Social Proof Your Social Media?

February 19, 2018 MarTech Advisor

Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying... READ MORE >

Culture Predictions: How to Build an Award-Winning Startup Culture

February 16, 2018 Startup Nation

While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding... READ MORE >

Keeping Remote Cultures Strong With Face-to-Face Meetings

February 16, 2018 Glassdoor

While remote work is becoming increasingly common, managing remote teams effectively is often a big challenge for companies. If you struggle to get honest, valuable feedback from your remote employees, you are not alone. READ MORE >

Six Tips for Success When Setting Up Your Affiliate Programme

February 15, 2018 PerformanceIn

When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain... READ MORE >

[Podcast] Robert Glazer, Performance Partnerships

February 15, 2018 Daily Grind Podcast

Robert Glazer (Bob) is the founder and managing director of Acceleration Partners, joins the Daily Grind Podcast to chat about building his business, and lessons he's learned along the way. READ MORE >

Affiliate Campaigns Rise In Popularity With Increase In Conversions

February 12, 2018 MediaPost

The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted... READ MORE >

What’s Next for Performance Partnerships in 2018?

February 08, 2018 Adotas

A Performance-Based Framework Yields Better Results First, we saw many brands calling for a connection between the results they are getting and the amount of money they are paying. What company wouldn’t benefit from a system that pays partners after they have delivered a desired outcome?... READ MORE >

Affiliate Marketing Experts’ Predictions for 2018

February 07, 2018 Brand Verity

What will the key affiliate marketing trends be this year?  And what trends will impact the way advertisers run affiliate programmes in 2018? Helen Southgate shares her predictions in the Brand Verity ebook... READ MORE >

[Podcast] The Good Guy In Affiliate Marketing on Why You May Need to Disrupt Your Team Faster

February 06, 2018 From Founder To CEO

If you are not aware that a big part of a modern day sales strategy includes affiliate marketing, then this interview may interest you. Robert Glazer shares some key insights about this rather murky marketing world and how he and his company excel at being the good guys in this area. READ MORE >

What does ‘mobile’ actually mean in the affiliate world?

February 05, 2018 Mobile Marketer

The buzz around mobile isn't subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to... READ MORE >

Affiliate Summit Europe: Guest Speaker Q&A with Helen Southgate

February 01, 2018

Ahead of her session at Affiliate Summit Europe, the team met with Helen to find out more about her session, what do we mean when we talk about influence. READ MORE >


February 01, 2018 Onward Nation Podcast

Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in... READ MORE >

8 Must-Read Books To Start 2018

February 01, 2018 Huffpost

Looking to scale your business exponentially in 2018? Then you’ve got to out-read the competition. In more than three decades of advising growth companies, it’s become clear to me that the most successful leaders are readers. READ MORE >

3 Retail Predictions for Brand-Customer Relationships in 2018

January 29, 2018 Today's Grocer

As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers. And this year saw a number of giants leaps in the retail space. (See page 7) READ MORE >

The UK Way: 4 Steps for US Affiliate Marketers to Build Trust

January 26, 2018 Smart Insights

Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency. READ MORE >

[Podcast] Robert Glazer Affiliate Marketing Guru and author of “Performance Partnerships”

January 25, 2018 eCommerce MasterPlan

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. READ MORE >

[Podcast] Accelerating Our Brands With Affiliate Partners With Robert Glazer

January 23, 2018 Breakthrough Success

Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients... READ MORE >

What to Do When You Are Ready to Scale

January 22, 2018 Inc.

You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how to prepare your team, infrastructure, and systems for future growth. Overhiring to accommodate theoretical future business isn't typically an option, and improper prep can leave... READ MORE >


January 09, 2018 The Manila Folder

Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration. READ MORE >

Culture: Where behavior meets business outcomes

January 08, 2018 HR Dive

What is culture in the workplace? Like art, “you know it when you see it.” One company might have a "work hard, play hard" culture, while another may have one that is more flexible and family-friendly. Others have cultures of blame or harassment. But one thing’s for sure: your culture... READ MORE >

E-Commerce Trends in 2018: Voice, Subscriptions, Personalization

January 04, 2018 E-Commerce Times

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with... READ MORE >

What to Watch: Retailers Riding Change

January 02, 2018 Women's Wear Daily

An industry always in flux is about to see an unprecedented level of change. Watch what happens at J. Crew, Macy’s, Wal-Mart, Victoria’s Secret, Lululemon, Lands’ End, Kohl’s, QVC and Target. They’re at tipping points, in some cases stacked with new management but in all cases... READ MORE >

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Robert Glazer

Founder and CEO

Bob Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle, an affiliate platform. In addition to being a serial...


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