Discover what affiliate marketing insight we found in our Q1 Benchmark Report.
Recommendations included! Get It Now

Keep up with news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

Meet Robert Glazer, Founder & CEO @ Acceleration Partners

June 07, 2018 Marktechpost.com

Today we’d like to introduce you to Robert Glazer. Robert Glazer is the founder and CEO of Acceleration Partners, the leading independent global affiliate marketing agency. He is also the author of the best-selling book, Performance Partnerships: The Checkered Past, Shifting Present, and... READ MORE >

How to revitalise your lower performing partners

June 06, 2018

Most brands in the affiliate channel have thousands of click active partners, but how can they ensure high conversion rates across their affiliate programme? Dipa Shah, shares her top five tips... READ MORE >

Building People And Leaders With Robert Glazer

June 04, 2018 UYD Media

Today’s interview is with Robert Glazer. Robert is a founder, author, speaker and expert in growing revenue and profits for the largest brands. He is an industry thought leader in performance marketing, entrepreneurship, leadership and culture. He has extensive experience in the consumer,... READ MORE >

The Implications of Blockchain for the Affiliate Industry

June 01, 2018 PerformanceIn

At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology behind Bitcoin and other cryptocurrencies) is that it will make transactions safer, faster and more transparent for all parties. These are many of... READ MORE >

4 Ways To Create A Stellar Workplace: Tips From An Award-Winning CEO

May 31, 2018 Forbes

“This explains why, at the age of six, when my mom would ask me to clean my room, I’d rearrange it instead. It also explains my leadership style, my creation of Friday Forward emails, and my desire to do podcasts, speak, and write books,” Glazer says. He also identified the five core values... READ MORE >

How Instagram has stolen the show

May 31, 2018

It’s no secret that Instagram has become one of the most popular social media platforms. Everyone who’s anyone has a well-loved, obsessively checked and professionally filtered profile, probably with hundreds, thousands or even hundreds of thousands of followers. But why has the app risen in... READ MORE >

7 tips for successfully taking your partner marketing program global

May 30, 2018

Affiliate programs can be a major source of international growth. But you’ve got to know the dynamics of each market. Helen Southgate gives her top 7 tips for successfully taking your partner marketing program global. READ MORE >

How Affiliate Marketing Is Adapting to Globalization, the Move to Mobile, and Changing Attribution Models

May 29, 2018 Marktechpost.com

Affiliate marketing is a child of the technology age, and it is growing up. As technology advances, three trends are driving the maturation of the business: globalization, the expanded use of mobile phones and the increasing sophistication of the attribution models that determine who gets credit... READ MORE >

28 Actionable Affiliate Marketing Tips & Strategies, 2018

May 28, 2018 Fit Small Business

Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs.... READ MORE >

How The Next Generation of Affiliate Marketing is Driving the Digital Future

May 25, 2018 MarTech Series

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. READ MORE >

This Is the Only Newsletter I Always Read. Here’s Why

May 23, 2018 Inc.

I receive a number of email newsletters. A few I subscribed to. Most I somehow got subscribed to. (You know the drill: You respond to someone's email... only to realize a few days later they automatically signed you up for their newsletter... so naturally you unsubscribe... and then they... READ MORE >

The Latest Trends in Performance Marketing: In Conversation with Robert Glazer, Founder and CEO, Acceleration Partners

May 23, 2018 Martech Advisor

Performance marketing offers a compelling value proposition. With influencer marketing and shoppable social and visual media in the mix, the possibilities are endless – not just for retailers targeting millennials but for all marketers READ MORE >

EU’s new data-privacy rule will be felt by many Americans, too

May 23, 2018 The Boston Globe

A new sheriff is coming to the Internet. Only this enforcer isn’t riding in from Washington or Beacon Hill, but from Brussels. On Friday, the European Union starts enforcing its new law on the privacy rights of Internet users, the General Data Protection Regulation, or GDPR. Already, its... READ MORE >

What’s the Secret to Becoming a Leader? Stop Being a Boss.

May 22, 2018 Entrepreneur

Although the difference between managers and leaders appears almost nitpicky at face value, it’s actually quite distinct. The former control the direction of progress through existing and emerging processes; the latter provide vision and inspiration without getting in the trenches. Think of... READ MORE >

Does the Gender Pay Gap Exist in Performance Marketing?

May 15, 2018 PerformanceIN

The rift between the salaries of men and women in similar professions has been a point of discussion for many years and remains one of today’s growing concerns. Helen Southgate, provides her thoughts on if a gender pay gap exists in our industry... READ MORE >

Shoppables are just getting started

May 11, 2018 Martech Today

Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR Lens that can offer a “Buy Now” button on top of a branded Lens. READ MORE >

Why Europe’s data privacy regulations matter for US business owners

May 08, 2018 Born2Invest

U.S. companies thrive on customer information, but a major regulatory change abroad will have significant implications for data-gathering practices here. The General Data Protection Regulation (GDPR), to be enforced on May 25, 2018, places a standard set of data protection laws across all European... READ MORE >

191 – Don’t Invest To Get To Average

May 07, 2018 Collaboration Superpowers

ROBERT GLAZER is the founder and Managing Director of global performance marketing agency, Acceleration Partners, one of the biggest, fully-remote workplaces in the US with over 100 employees. Bob’s secret to success is hiring great people and rewarding for results, not hard work. READ MORE >

Would You Pay For Facebook? The Digital Economy May Be Heading That Way

May 03, 2018 Forbes

Why are people outraged at Facebook's sharing of user profiles and data for its own profit when that is its fundamental business model? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. READ MORE >

Why Facebook Can Get Away With Selling User Data

May 03, 2018 Quora

Millions of customers use search and social platforms each day without paying for the service. How did we get here? Answer by Robert Glazer, Founder & CEO of Acceleration Partners, international keynote speaker and author of the best-selling book, Performance Partnerships READ MORE >

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

May 01, 2018

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. READ MORE >

5 Ways To Spot A Toxic Workplace During Your Interview

April 30, 2018 Thrive Global

As the year goes on, many people are thinking about making a move in the job market. In addition to looking for more compensation, advancement opportunities, or a change of place, job seekers these days are paying close attention to company culture — for good reason. READ MORE >

Top Marketing Books to Read in 2018

April 27, 2018 Marktechpost.com

1.Top of Mind by John Hall game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their... READ MORE >

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

April 19, 2018 Retail Touchpoints

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing... READ MORE >

How to Overcome Imposter Syndrome For Good

April 19, 2018 Glassdoor

I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I had minimal experience in that... READ MORE >

Productivity when working from home | Top tips for remote-working mums

April 03, 2018 We Are The City

Working from home and being productive doesn’t always go hand in hand. Working "supermum" and AP Senior Account Manager Dipa Shah gives her top tips for productivity for remote working parents. READ MORE >

How to Avoid ‘Fake News’ Claims in Your Social Marketing

March 31, 2018 Adweek

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that... READ MORE >

Industry Responds as Bloomberg Calls Whole Affiliate Industry “Shady”

March 29, 2018 PerformanceIN

The affiliate marketing industry has responded to an article from Bloomberg which claims that ‘affiliates’ have been buying large amounts of online ad space on Facebook to flock ‘shady’ products and score a quick fortune. Find out Helen Southgate's thoughts... READ MORE >

Affiliate Industry Invited to Take Part in 24-hour London2Paris Charity Bike Ride

March 28, 2018 Just Entrepreneurs

A unique event has been launched to unite the affiliate industry, combining a charity-minded challenge with an unrivalled saddle-based networking opportunity for adventurous affiliate professionals. The EMEA branch of the affiliate management agency Acceleration Partners have announced plans to... READ MORE >

Coffee Q’s with Iain Davidson

March 26, 2018 PerformanceIn

Iain Davidson, Account Manager at Acceleration Partners talks PerformanceIn through his day-to-day, as well as some of the key trends and challenges happening right now in performance marketing READ MORE >

Social Media’s Evolving Role in Retail: Commerce, Product Testing

March 22, 2018 WWD

As social networks advance in features, so do consumer expectations of retailers in the space. READ MORE >

4 Ways to Stay Genuine in a ‘Fake News’ Social-Media Landscape

March 13, 2018 Inc.

The "fake news" trend isn't going away anytime soon. Perhaps as a result, trust in media outlets is at an all-time low. In fact, when survey participants were asked to rate their trust in media from a low of zero to a high of 100, the average response was a measly 37. READ MORE >

IWD 2018: 10 Leaders on Equality in Performance Marketing

March 08, 2018 PerformanceIN

On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry. READ MORE >

‘One in four’ consumers polled will only book discounted holidays

March 08, 2018

One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals... READ MORE >

Why You Should Treat Partner and Customer Acquisition the Same Way

March 07, 2018 Marketo Blog

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. READ MORE >

Inspirational Women

March 02, 2018 We Are The City

As part of We are the City's inspirational Women in business series, Helen Southgate EMEA Managing Director talks about how she got into the world of affiliate marketing and what it's like to run your own business. READ MORE >

Passing along positivity with the Friday Forward

February 22, 2018 Metro US

Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of you in the form of... READ MORE >

Do You Social Proof Your Social Media?

February 19, 2018 MarTech Advisor

Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying... READ MORE >

Culture Predictions: How to Build an Award-Winning Startup Culture

February 16, 2018 Startup Nation

While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding... READ MORE >

Keeping Remote Cultures Strong With Face-to-Face Meetings

February 16, 2018 Glassdoor

While remote work is becoming increasingly common, managing remote teams effectively is often a big challenge for companies. If you struggle to get honest, valuable feedback from your remote employees, you are not alone. READ MORE >

Six Tips for Success When Setting Up Your Affiliate Programme

February 15, 2018 PerformanceIn

When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain... READ MORE >

[Podcast] Robert Glazer, Performance Partnerships

February 15, 2018 Daily Grind Podcast

Robert Glazer (Bob) is the founder and managing director of Acceleration Partners, joins the Daily Grind Podcast to chat about building his business, and lessons he's learned along the way. READ MORE >

Affiliate Campaigns Rise In Popularity With Increase In Conversions

February 12, 2018 MediaPost

The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted... READ MORE >

What’s Next for Performance Partnerships in 2018?

February 08, 2018 Adotas

A Performance-Based Framework Yields Better Results First, we saw many brands calling for a connection between the results they are getting and the amount of money they are paying. What company wouldn’t benefit from a system that pays partners after they have delivered a desired outcome?... READ MORE >

Affiliate Marketing Experts’ Predictions for 2018

February 07, 2018 Brand Verity

What will the key affiliate marketing trends be this year?  And what trends will impact the way advertisers run affiliate programmes in 2018? Helen Southgate shares her predictions in the Brand Verity ebook... READ MORE >

[Podcast] The Good Guy In Affiliate Marketing on Why You May Need to Disrupt Your Team Faster

February 06, 2018 From Founder To CEO

If you are not aware that a big part of a modern day sales strategy includes affiliate marketing, then this interview may interest you. Robert Glazer shares some key insights about this rather murky marketing world and how he and his company excel at being the good guys in this area. READ MORE >

What does ‘mobile’ actually mean in the affiliate world?

February 05, 2018 Mobile Marketer

The buzz around mobile isn't subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to... READ MORE >

Affiliate Summit Europe: Guest Speaker Q&A with Helen Southgate

February 01, 2018

Ahead of her session at Affiliate Summit Europe, the team met with Helen to find out more about her session, what do we mean when we talk about influence. READ MORE >

[Podcast] CHOOSE PLAYER-COACHES, WITH ROBERT GLAZER

February 01, 2018 Onward Nation Podcast

Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in... READ MORE >

8 Must-Read Books To Start 2018

February 01, 2018 Huffpost

Looking to scale your business exponentially in 2018? Then you’ve got to out-read the competition. In more than three decades of advising growth companies, it’s become clear to me that the most successful leaders are readers. READ MORE >

3 Retail Predictions for Brand-Customer Relationships in 2018

January 29, 2018 Today's Grocer

As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers. And this year saw a number of giants leaps in the retail space. (See page 7) READ MORE >

The UK Way: 4 Steps for US Affiliate Marketers to Build Trust

January 26, 2018 Smart Insights

Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency. READ MORE >

[Podcast] Robert Glazer Affiliate Marketing Guru and author of “Performance Partnerships”

January 25, 2018 eCommerce MasterPlan

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. READ MORE >

[Podcast] Accelerating Our Brands With Affiliate Partners With Robert Glazer

January 23, 2018 Breakthrough Success

Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients... READ MORE >

What to Do When You Are Ready to Scale

January 22, 2018 Inc.

You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how to prepare your team, infrastructure, and systems for future growth. Overhiring to accommodate theoretical future business isn't typically an option, and improper prep can leave... READ MORE >

[Podcast] HOW ONE WEEKLY EMAIL CAN CHANGE EVERYTHING

January 09, 2018 The Manila Folder

Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration. READ MORE >

Culture: Where behavior meets business outcomes

January 08, 2018 HR Dive

What is culture in the workplace? Like art, “you know it when you see it.” One company might have a "work hard, play hard" culture, while another may have one that is more flexible and family-friendly. Others have cultures of blame or harassment. But one thing’s for sure: your culture... READ MORE >

E-Commerce Trends in 2018: Voice, Subscriptions, Personalization

January 04, 2018 E-Commerce Times

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with... READ MORE >

What to Watch: Retailers Riding Change

January 02, 2018 Women's Wear Daily

An industry always in flux is about to see an unprecedented level of change. Watch what happens at J. Crew, Macy’s, Wal-Mart, Victoria’s Secret, Lululemon, Lands’ End, Kohl’s, QVC and Target. They’re at tipping points, in some cases stacked with new management but in all cases... READ MORE >

IN THE NEWS 2017
See all 2017 Press >
IN THE NEWS 2016
See all 2016 Press >
IN THE NEWS 2015
See all 2015 Press >
IN THE NEWS 2014
See all 2014 Press >

MEDIA CONTACT

LAURIE CUTTS

617.963.0839 x4

WHO WE ARE

Robert Glazer

Founder and CEO

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has...

STAY IN TOUCH

Stay in touch

Follow our affiliate team