Acceleration Partners in the Press

Types of Performance Marketing Most Effective in 2019

July 24, 2019 Martech Advisor

A performance marketing strategy allows marketers to pay the affiliates on completion of a mutually agreed-upon customer (or prospect) action. But what are the most effective types of performance marketing that can inspire your audience to take that action? Let's first understand performance... READ MORE >

The Ten Commandments of Performance Marketing

July 16, 2019 PerformanceIn

In this report, Helen Southgate, EMEA Managing Director of Acceleration Partners takes a look at the state of play in the industry today and reveal performance marketing’s bright future through ten dos and don’ts – or industry ‘commandments’ - that will help advertisers, agencies and... READ MORE >

‘Flabbergasted’: Agency employees are quitting without two weeks’ notice

June 17, 2019 Digiday UK

An insights manager at an independent ad agency on the West Coast quit earlier this year after nearly five years working at the company. Her final day? The following one. “Bottom line: She didn’t think she needed to ,” wrote the agency’s head of talent in an email. “We were... READ MORE >

Turn the Talk to Host Free Workshop – Registration Now Open

June 05, 2019 PerformanceIN

Following the release of the Diversity in Public Speaking Report, Turn the Talk will be hosting a free afternoon event in London on Thursday 4th July. The event is free to attend, but spaces are limited and will be allocated on a first come first served basis. READ MORE >

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

June 04, 2019 Entrepreneur

Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is... READ MORE >

Awin Talks: Turn the Talk discussion and meet the Industry Rising Star

May 23, 2019 Awin

Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the Performance Marketing Awards' Industry Rising Star. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry... READ MORE >

Jon Dwoskin Interviews Robert Glazer, Founder and Managing Director, Acceleration Partners

May 22, 2019 The Jon Dwoskin Experience

Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work,... READ MORE >

What You’ve Done to Get Here, Won’t Get You Where You Need to be Tomorrow

May 22, 2019 PerformanceIN

With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not what will grow their programmes now and in the future. Helen Southgate discusses how organisations need to be smarter to create better... READ MORE >

It’s Time to Start Planning a (Work-Free) Vacation. Here’s Why.

May 09, 2019 Fortune

Let’s face it, you need some time off. Not only are you leaving money on the table by not taking vacations (which are, after all, part of your compensation) but, as your already humongous to-do list keeps getting longer, it’s harder to come up with fresh ideas, or the energy to execute them.... READ MORE >

Acceleration Partners Strengthens EMEA Leadership Team to Support Rapid Growth

May 02, 2019 Performance IN

With continuing expansion plans in EMEA, global affiliate marketing consultancy Acceleration Partners has hired Stephanie Swan as EMEA operations director as a result of exceptional growth for the company. With over 13 years’ experience in affiliate marketing, Swan brings a wealth of... READ MORE >

Turn the Talk Diversity Survey Addresses Key Challenges in Public Speaking

April 17, 2019

In March 2019, Acceleration Partners and Connected Path announced the launch of an industry-wide diversity initiative Turn the Talk. The launch was supported with a survey, asking respondents to comment on their thoughts towards public speaking, perceived barriers and how inclusive and freely... READ MORE >

Why this CEO pays employees up to $750 to unplug on vacation

April 16, 2019 Fast Company

Americans need more rest and vacation. The average full-time employee works 47 hours per week, and Americans work 7.8% more hours annually than they did in the 1970s. And 52% don’t use their annual allotment of vacation days. As a result, American workers are under heightened... READ MORE >

The joy of flex: Meet the women reinventing the rules of flexible working

April 13, 2019 The Telegraph

When Annie Auerbach secured a three-day week after the birth of her second daughter seven years ago, she was delighted. ‘Negotiating flexible working felt like a victory, but actually making it work was the hard part,’ says Annie, who worked for a global research agency at the time. READ MORE >

These workers get paid $750 to stay offline on vacation

March 20, 2019 MarketWatch

It pays to keep workers offline. That’s the opinion of Bob Glazer, the founder and CEO of global marketing agency Acceleration Partners, who recently unveiled a new work perk: Employees who stay off workplace email and other online communication while on vacation can earn up to $750. READ MORE >

One on One: Bob Glazer on the Next Wave of Affiliate Programs

March 20, 2019 DMN

Acceleration Partners founder and CEO Bob Glazer describes the methodology behind performance-driven partnerships for large publishers, big retailers and brands. READ MORE >

Encouraging Diversity in Public Speaking, Performance Marketing and Next Steps

March 18, 2019 PerformanceIn

Here are the key takeaways from the PerformanceIN, Acceleration Partners and Connected Path webinar on encouraging diversity in public speaking at PI LIVE and bringing more diversity and talent to the performance marketing industry. READ MORE >

My 2019 mission: Increase diversity in speaking

March 14, 2019 IAB UK

Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success. READ MORE >

Affiliate Marketing Talent Gap Stifling Industry

March 11, 2019 Media Post

Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for affiliate marketers within the next six months. READ MORE >

3 Advantages of Private-Label or In-House Affiliate Marketing

March 06, 2019 Street Fight

The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private... READ MORE >

Initiative ‘Turn the Talk’ to Broaden Diversity in Performance Marketing

March 04, 2019 PerformanceIn

Led by Acceleration Partners and Connected Path, Turn the Talk is a new initiative to empower individuals and broaden voices in performance marketing. READ MORE >

Movers & Shakers: February 2019

March 04, 2019 Performance IN

Affiliate marketing and services company Pepperjam has been making some key developments these past few weeks, following the launch of its affiliate marketing tech lifecycle tech platform Ascend, with Mike Flanaganand Don Gustavson joining the company as regional VP of sales, East, and VP of agency... READ MORE >

Three Essential Affiliate Marketing Strategies for Retail Brands

March 04, 2019 PerformanceIn

Acceleration Partners highlight three essential affiliate marketing strategies retailers should implement to reach the right consumers and maximise return on investment. READ MORE >

Join the Conversation on Diversity in Public Speaking

February 22, 2019 PerformanceIN

Performance marketing agency Acceleration Partners and digital marketing consultancy Connected Path are joining PerformanceIN to host a webinar on Encouraging Diversity in Speaking at PI LIVE 2019 on Friday, 8th March, International Women’s Day at 11.30 GMT, which will focus on public speaking... READ MORE >

New Hires at Kobie, AppNexus, Rewards Network

February 15, 2019 Street Fight

Rewards Network has hired Kevin Dulsky as Senior Vice President of Business Development and Partnerships. Dulsky joins Rewards Network with more than 20 years of experience driving growth through strategic partnerships and mobile integrations for leading technology companies such as PayPal, Lyft,... READ MORE >

People on the move: Skyscanner, JustEat, Boots, Sky Media, and more

February 12, 2019 The Drum

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions. This week's features moves at Dentsu Aegis Network, Skyscanner, Ogilvy, GroupM, VCCP Singapore, Digitas and The... READ MORE >

On the Move: H+K Nabs Outcast’s Austin Taczil; BoardroomPR Ups Laura Burns; Acceleration Partners Taps Emily Tetto for VP-Talent/Culture; Greenfly Hires MLB Advanced Media’s Andrew Patterson

February 07, 2019 O'Dwyer's PR News

Acceleration Partners has promoted Emily Tetto to VP of talent and culture. READ MORE >

Acceleration Partners’ Appoints Emily Tetto as Vice President of Talent and Culture

February 07, 2019 MarTech Advisor

Acceleration Partners, the affiliate marketing agency, announced the promotion of Emily Tetto to Vice President of Talent and Culture. READ MORE >

Ep 108. Bob Glazer: Building the Healthy and High-Performing Company

January 30, 2019 Work and Life Podcast

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. READ MORE >

How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West

January 21, 2019 Street Fight

This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew... READ MORE >

The CEO of a marketing agency grants 10 of his employees’ wishes each year instead of giving them year-end bonuses

January 21, 2019 Business Insider

For the past two years, Robert Glazer, the CEO of the Boston-based marketing agency Acceleration Partners, has welcomed the holiday season by granting some of his employees' greatest wishes. READ MORE >

Marketing Technology Insights for the Year Ahead

January 18, 2019 Martech Series

It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they... READ MORE >

PayThink For merchants, social’s the new home to build trust and transactions

January 17, 2019

It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. READ MORE >

Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance

January 14, 2019 PerformanceIn

With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling on them to implement fit-for-purpose tracking solutions that fairly reward their... READ MORE >

My 2019 mission: Increase diversity in speaking

January 14, 2019 iab.uk

Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success... READ MORE >

Movers & Shakers: December 2018

January 03, 2019 PerformanceIN

First up, digital agency Visualsoft has named Daniel Dixon as head of social as the company continues to grow. His job will involve scaling the company’s offering, overseeing social media marketing campaigns, developing content topics and managing day-to-day social media output. READ MORE >

People on the move including Burberry, Diageo, Mindshare, UNIT9 and more

January 02, 2019 The Drum

IN THE NEWS 2018

Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018

12.2018

New Hires at Womply and Urban Airship

12.2018

People on the Move: Caliber Ups Keith; Dukas Linden Promotes Dhond; APCO Hires Struthers; Acceleration Names Dayes CCO

12.2018

You won’t believe how these companies are making employees’ dreams come true

12.2018

Show Greater Appreciation And Reverse Employee Burnout With The Right Holiday Gift

12.2018

See all 2018 Press >

IN THE NEWS 2017

2018 Predictions: Acceleration Partners

12.2017

PayThink Amazon’s Whole Foods deal puts the innovation heat on other retailers

12.2017

Wall Streeters are getting a 10 percent bonus this year — why aren’t you?

12.2017

Bob Glazer: Big Brands Want Global Partnership Programs

12.2017

How an Effective Remote Culture Can Relieve the Loneliness Epidemic

12.2017

See all 2017 Press >

IN THE NEWS 2016

3 Changes Your Company Should Make to Performance Management in 2017

12.2016

3 Ways Every Employee Can Work to Improve Corporate Culture

12.2016

Stop The Bleeding: How To Keep Sunk Costs From Sinking Your Business

12.2016

Why Culture by Default Is Hard to Change

12.2016

How to Lead (Versus Manage) to Improve Your Team’s Success

11.2016

See all 2016 Press >

IN THE NEWS 2015

When Agencies Oversell Practice Areas, No One Wins

12.2015

Agency vs. In-House

12.2015

5 Things That Keep Both Genders Happy in the Workplace

11.2015

How to Prepare Your Affiliate Program for Black Friday and Cyber Week

11.2015

20 Hobbies That Can Make You a Better Boss at Work

11.2015

See all 2015 Press >

IN THE NEWS 2014

How Affiliate Storefronts Are Changing Fundraising for the Better

12.2014

5 Digital Marketing Trends for Smarter Customer Acquisition in 2015

12.2014

Executive Profile: Robert Glazer of Acceleration Partners

12.2014

How to Effectively Manage an Affiliate Program

12.2014

Why You Should Consolidate Your Multi-Brand Affiliate Programs

12.2014

See all 2014 Press >

IN THE NEWS 2013

5 Pains and Gains of Growing Your Business

12.2013

Why Cheap Affiliate Management Doesn’t Work

03.2013

IN THE NEWS 2012

Need to Evaluate an Affiliate Program? Use a Tier Analysis

11.2012

MEDIA CONTACT

Laurie Cutts

pr@accelerationpartners.com

Recent Articles

SEE ALL ARTICLES >

Robert Glazer

Founder and CEO

Bob Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping...

READ ROBERT'S FULL BIO >