With Singles Day behind us and Black Friday imminent, we thought it would be interesting to pick the brains of agency experts for their thoughts on how to leverage partnerships throughout the holiday season. READ MORE >
Robert Glazer is a member of EO Boston and the CEO of Acceleration Partners, a leading independent affiliate management agency with 160 employees. Glazer has established himself as a leader who invests in his team and in the culture of his organization. His company, Acceleration... READ MORE >
The IAB hosted its cross-industry initiative — Nonference — involving representatives from Awin, Acceleration Partners, Optimise, RevLifter and the7stars to deliver an interactive session which was Blind Date-themed and primarily made up of brands and agencies unfamiliar with the channel. READ MORE >
The company was honored with Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2019. The Employees’ Choice Awards program relies solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via Glassdoor. READ MORE >
Acceleration Partners, the premier global partner marketing agency, has been named “Most Committed to Work-Life Balance” by the 2019 Digiday Worklife Awards. READ MORE >
Sometimes it’s maddening. Sitting in traffic, or enduring interminable Red Line delays, only to get to the office and do pretty much the same thing you could do at home — only with more people around. And better lunch options. READ MORE >
If you’ve been around digital marketing for any length of time, you’ve probably heard the early days of affiliate marketing referred to as the “Wild West.” There was a time when affiliate marketing was pretty lawless—plagued by fraud and policed by no one. But with all the sophisticated... READ MORE >
Acceleration Partners’ Tyla Cobb highlights some strategies for mitigating the impact of ad blockers within an affiliate program, including auditing publisher sites and blocking lists, partnering with networks/SaaS platforms and avoiding disruptive ad experiences. READ MORE >
Acceleration Partners, the performance marketing firm, isn’t your average marketing agency. For starters, the company operates fully remotely from six “hubs” around the country. Ladders spoke with Acceleration Partners founder and CEO – as well as the author of Elevate – Robert... READ MORE >
A performance marketing strategy allows marketers to pay the affiliates on completion of a mutually agreed-upon customer (or prospect) action. But what are the most effective types of performance marketing that can inspire your audience to take that action? Let's first understand performance... READ MORE >
In this report, Helen Southgate, EMEA Managing Director of Acceleration Partners takes a look at the state of play in the industry today and reveal performance marketing’s bright future through ten dos and don’ts – or industry ‘commandments’ - that will help advertisers, agencies and... READ MORE >
An insights manager at an independent ad agency on the West Coast quit earlier this year after nearly five years working at the company. Her final day? The following one. “Bottom line: She didn’t think she needed to ,” wrote the agency’s head of talent in an email. “We were... READ MORE >
Following the release of the Diversity in Public Speaking Report, Turn the Talk will be hosting a free afternoon event in London on Thursday 4th July. The event is free to attend, but spaces are limited and will be allocated on a first come first served basis. READ MORE >
Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is... READ MORE >
Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the Performance Marketing Awards' Industry Rising Star. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry... READ MORE >
Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work,... READ MORE >
With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not what will grow their programmes now and in the future. Helen Southgate discusses how organisations need to be smarter to create better... READ MORE >
Let’s face it, you need some time off. Not only are you leaving money on the table by not taking vacations (which are, after all, part of your compensation) but, as your already humongous to-do list keeps getting longer, it’s harder to come up with fresh ideas, or the energy to execute them.... READ MORE >
With continuing expansion plans in EMEA, global affiliate marketing consultancy Acceleration Partners has hired Stephanie Swan as EMEA operations director as a result of exceptional growth for the company. With over 13 years’ experience in affiliate marketing, Swan brings a wealth of... READ MORE >
In March 2019, Acceleration Partners and Connected Path announced the launch of an industry-wide diversity initiative Turn the Talk. The launch was supported with a survey, asking respondents to comment on their thoughts towards public speaking, perceived barriers and how inclusive and freely... READ MORE >
Americans need more rest and vacation. The average full-time employee works 47 hours per week, and Americans work 7.8% more hours annually than they did in the 1970s. And 52% don’t use their annual allotment of vacation days. As a result, American workers are under heightened... READ MORE >
When Annie Auerbach secured a three-day week after the birth of her second daughter seven years ago, she was delighted. ‘Negotiating flexible working felt like a victory, but actually making it work was the hard part,’ says Annie, who worked for a global research agency at the time. READ MORE >
It pays to keep workers offline. That’s the opinion of Bob Glazer, the founder and CEO of global marketing agency Acceleration Partners, who recently unveiled a new work perk: Employees who stay off workplace email and other online communication while on vacation can earn up to $750. READ MORE >
Acceleration Partners founder and CEO Bob Glazer describes the methodology behind performance-driven partnerships for large publishers, big retailers and brands. READ MORE >
Here are the key takeaways from the PerformanceIN, Acceleration Partners and Connected Path webinar on encouraging diversity in public speaking at PI LIVE and bringing more diversity and talent to the performance marketing industry. READ MORE >
Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success. READ MORE >
Global services for mobile devices for publishers and technology partners that offer on-site optimization through a performance model will become a focus for affiliate marketers within the next six months. READ MORE >
The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private... READ MORE >
Led by Acceleration Partners and Connected Path, Turn the Talk is a new initiative to empower individuals and broaden voices in performance marketing. READ MORE >
Affiliate marketing and services company Pepperjam has been making some key developments these past few weeks, following the launch of its affiliate marketing tech lifecycle tech platform Ascend, with Mike Flanaganand Don Gustavson joining the company as regional VP of sales, East, and VP of agency... READ MORE >
Acceleration Partners highlight three essential affiliate marketing strategies retailers should implement to reach the right consumers and maximise return on investment. READ MORE >
Performance marketing agency Acceleration Partners and digital marketing consultancy Connected Path are joining PerformanceIN to host a webinar on Encouraging Diversity in Speaking at PI LIVE 2019 on Friday, 8th March, International Women’s Day at 11.30 GMT, which will focus on public speaking... READ MORE >
Rewards Network has hired Kevin Dulsky as Senior Vice President of Business Development and Partnerships. Dulsky joins Rewards Network with more than 20 years of experience driving growth through strategic partnerships and mobile integrations for leading technology companies such as PayPal, Lyft,... READ MORE >
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions. This week's features moves at Dentsu Aegis Network, Skyscanner, Ogilvy, GroupM, VCCP Singapore, Digitas and The... READ MORE >
Acceleration Partners has promoted Emily Tetto to VP of talent and culture. READ MORE >
Acceleration Partners, the affiliate marketing agency, announced the promotion of Emily Tetto to Vice President of Talent and Culture. READ MORE >
Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. READ MORE >
This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew... READ MORE >
For the past two years, Robert Glazer, the CEO of the Boston-based marketing agency Acceleration Partners, has welcomed the holiday season by granting some of his employees' greatest wishes. READ MORE >
It’s no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they... READ MORE >
It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. READ MORE >
With ITP 2.0 and the imminent Firefox updates continuing to threaten tracking and measurement ad tech, affiliates, networks and retailers have come together, issuing a rallying cry to all advertisers, calling on them to implement fit-for-purpose tracking solutions that fairly reward their... READ MORE >
Helen Southgate of Acceleration Partners on why women should not be afraid to take the stage and shares some tips for speaking success... READ MORE >
First up, digital agency Visualsoft has named Daniel Dixon as head of social as the company continues to grow. His job will involve scaling the company’s offering, overseeing social media marketing campaigns, developing content topics and managing day-to-day social media output. READ MORE >
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. READ MORE >
Laurie Cutts
pr@accelerationpartners.com
Robert Glazer
Founder and CEO
Bob Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping...
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