With globalisation becoming increasingly common for brands, considering the challenges involved is key for successful expansion into any new market. READ MORE >
This week, Bob Glazer, founder and CEO at Acceleration Partners, joined me on the podcast. Bob was recently named #2 on Glassdoor’s Highest-Rated CEOs list, has an email newsletter called “Friday Forward” with more than 35,000 subscribers, and is the author of the book Performance... READ MORE >
As the war for talent intensifies, building a strong employer brand is key to standing out as an employer of choice. We speak to Robert Glazer, CEO at Acceleration Partners and winner of a Glassdoor Employees’ Choice Award about the role of culture in building a winning employer brand. READ MORE >
What have YEC members been busy working on just in time for fall? Launching podcasts and forming contracts are just a few of the projects launching them into September. Below, we highlight 11 members and their big news. READ MORE >
Recently I had the opportunity to interview Robert Glazer from Acceleration Partners for the ongoing series: CEOs Share Leadership Strategies To Improve Your Company’s Culture. Robert Glazer is the founder & CEO of Acceleration Partners, a performance marketing agency, and the co-founder and... READ MORE >
Randy sits down with Bob Glazer, CEO and Founder of Acceleration Partners. They’re a performance marketing agency with clients all over the world. He’s probably best known for Friday Forward which is his weekly inspirational newsletter that goes out to more than 35,000 people. We talk about... READ MORE >
In a bid to stand out in the crowd, our research finds that three-fifths of UK online retailers are already planning ahead for retails biggest event in the retail calendar, Black Friday... READ MORE >
New research by Acceleration Partners, has revealed that over three fifths of online UK retailers are already planning ahead for this year’s Black Friday event, whether that be ensuring they have enough stock or refining their deals and offers. Of those who have taken part in Black Friday before,... READ MORE >
Almost three-fifths (62%) of online UK retailers are raising their game by planning now for Black Friday, says a new study by Acceleration Partners... READ MORE >
On today’s episode of Work That Matters by WorqIQ, Mark flies solo in a discussion with Robert Glazer - founder and CEO of Acceleration Partners, author of “Performance Partnerships: The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing.” Robert never set out... READ MORE >
I hate layoffs for all of the reasons most people do — they derail people’s lives, they hurt the business, they kill morale… the list goes on. But the main reason I hate layoffs is because they only occur for one real reason: management and ownership screwed up. READ MORE >
Most startups don’t fail because they lose money. The downward spiral starts much sooner when entrepreneurs let managing their financials fall by the wayside. In fact, a CB 2018 Insights report found that 29 percent of small businesses failed because they ran out of cash, perhaps a result of... READ MORE >
A little more than three years ago, I became a first-time mom. As I entered the world of feeding times, nap schedules, and general post-pregnancy life and eventually went back to work, I was introduced to a whole new balancing act — and a bit of working mom's guilt. READ MORE >
What is performance marketing, and how does it relate to affiliate marketing? The meaning of each has become confused and the line between them blurry. Some would say that performance marketing is a rebranding of affiliate marketing. Others use the name more loosely, as a blanket term for any... READ MORE >
Acceleration Partners’ EMEA Managing Director, Helen Southgate, discusses the role and position of networks in the affiliate marketing industry, including the transitions and challenges taking place and the importance of being objective. Find out more... READ MORE >
In an increasingly globalised world, many businesses are looking to grow their digital strategies across borders. Launching an international affiliate programme presents many opportunities, but it doesn't come without its challenges, as AP Account Manager, Zeina Rizk explains... READ MORE >
Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. READ MORE >
These five affiliates are an example of how focusing on delivering real value and understanding an audience can bring great results. Find out more... READ MORE >
Today we’d like to introduce you to Robert Glazer. Robert Glazer is the founder and CEO of Acceleration Partners, the leading independent global affiliate marketing agency. He is also the author of the best-selling book, Performance Partnerships: The Checkered Past, Shifting Present, and... READ MORE >
Most brands in the affiliate channel have thousands of click active partners, but how can they ensure high conversion rates across their affiliate programme? Dipa Shah, shares her top five tips... READ MORE >
Today’s interview is with Robert Glazer. Robert is a founder, author, speaker and expert in growing revenue and profits for the largest brands. He is an industry thought leader in performance marketing, entrepreneurship, leadership and culture. He has extensive experience in the consumer,... READ MORE >
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology behind Bitcoin and other cryptocurrencies) is that it will make transactions safer, faster and more transparent for all parties. These are many of... READ MORE >
“This explains why, at the age of six, when my mom would ask me to clean my room, I’d rearrange it instead. It also explains my leadership style, my creation of Friday Forward emails, and my desire to do podcasts, speak, and write books,” Glazer says. He also identified the five core values... READ MORE >
It’s no secret that Instagram has become one of the most popular social media platforms. Everyone who’s anyone has a well-loved, obsessively checked and professionally filtered profile, probably with hundreds, thousands or even hundreds of thousands of followers. But why has the app risen in... READ MORE >
Affiliate programs can be a major source of international growth. But you’ve got to know the dynamics of each market. Helen Southgate gives her top 7 tips for successfully taking your partner marketing program global. READ MORE >
Affiliate marketing is a child of the technology age, and it is growing up. As technology advances, three trends are driving the maturation of the business: globalization, the expanded use of mobile phones and the increasing sophistication of the attribution models that determine who gets credit... READ MORE >
Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs.... READ MORE >
Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. READ MORE >
I receive a number of email newsletters. A few I subscribed to. Most I somehow got subscribed to. (You know the drill: You respond to someone's email... only to realize a few days later they automatically signed you up for their newsletter... so naturally you unsubscribe... and then they... READ MORE >
Performance marketing offers a compelling value proposition. With influencer marketing and shoppable social and visual media in the mix, the possibilities are endless – not just for retailers targeting millennials but for all marketers READ MORE >
A new sheriff is coming to the Internet. Only this enforcer isn’t riding in from Washington or Beacon Hill, but from Brussels. On Friday, the European Union starts enforcing its new law on the privacy rights of Internet users, the General Data Protection Regulation, or GDPR. Already, its... READ MORE >
Although the difference between managers and leaders appears almost nitpicky at face value, it’s actually quite distinct. The former control the direction of progress through existing and emerging processes; the latter provide vision and inspiration without getting in the trenches. Think of... READ MORE >
The rift between the salaries of men and women in similar professions has been a point of discussion for many years and remains one of today’s growing concerns. Helen Southgate, provides her thoughts on if a gender pay gap exists in our industry... READ MORE >
Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR Lens that can offer a “Buy Now” button on top of a branded Lens. READ MORE >
U.S. companies thrive on customer information, but a major regulatory change abroad will have significant implications for data-gathering practices here. The General Data Protection Regulation (GDPR), to be enforced on May 25, 2018, places a standard set of data protection laws across all European... READ MORE >
ROBERT GLAZER is the founder and Managing Director of global performance marketing agency, Acceleration Partners, one of the biggest, fully-remote workplaces in the US with over 100 employees. Bob’s secret to success is hiring great people and rewarding for results, not hard work. READ MORE >
Why are people outraged at Facebook's sharing of user profiles and data for its own profit when that is its fundamental business model? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. READ MORE >
Millions of customers use search and social platforms each day without paying for the service. How did we get here? Answer by Robert Glazer, Founder & CEO of Acceleration Partners, international keynote speaker and author of the best-selling book, Performance Partnerships READ MORE >
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. READ MORE >
As the year goes on, many people are thinking about making a move in the job market. In addition to looking for more compensation, advancement opportunities, or a change of place, job seekers these days are paying close attention to company culture — for good reason. READ MORE >
1.Top of Mind by John Hall game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their... READ MORE >
In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing... READ MORE >
I was working at a job I loved when I started to wonder whether I was a bit of a fraud. Digital strategy and client service was my forte. But when I was offered extra responsibilities that suddenly had me leading meetings with top affiliate global marketers (while I had minimal experience in that... READ MORE >
Working from home and being productive doesn’t always go hand in hand. Working "supermum" and AP Senior Account Manager Dipa Shah gives her top tips for productivity for remote working parents. READ MORE >
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that... READ MORE >
The affiliate marketing industry has responded to an article from Bloomberg which claims that ‘affiliates’ have been buying large amounts of online ad space on Facebook to flock ‘shady’ products and score a quick fortune. Find out Helen Southgate's thoughts... READ MORE >
A unique event has been launched to unite the affiliate industry, combining a charity-minded challenge with an unrivalled saddle-based networking opportunity for adventurous affiliate professionals. The EMEA branch of the affiliate management agency Acceleration Partners have announced plans to... READ MORE >
Iain Davidson, Account Manager at Acceleration Partners talks PerformanceIn through his day-to-day, as well as some of the key trends and challenges happening right now in performance marketing READ MORE >
As social networks advance in features, so do consumer expectations of retailers in the space. READ MORE >
The "fake news" trend isn't going away anytime soon. Perhaps as a result, trust in media outlets is at an all-time low. In fact, when survey participants were asked to rate their trust in media from a low of zero to a high of 100, the average response was a measly 37. READ MORE >
On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry. READ MORE >
One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals... READ MORE >
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. READ MORE >
As part of We are the City's inspirational Women in business series, Helen Southgate EMEA Managing Director talks about how she got into the world of affiliate marketing and what it's like to run your own business. READ MORE >
Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of you in the form of... READ MORE >
Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying... READ MORE >
While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding... READ MORE >
While remote work is becoming increasingly common, managing remote teams effectively is often a big challenge for companies. If you struggle to get honest, valuable feedback from your remote employees, you are not alone. READ MORE >
When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain... READ MORE >
Robert Glazer (Bob) is the founder and managing director of Acceleration Partners, joins the Daily Grind Podcast to chat about building his business, and lessons he's learned along the way. READ MORE >
The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted... READ MORE >
A Performance-Based Framework Yields Better Results First, we saw many brands calling for a connection between the results they are getting and the amount of money they are paying. What company wouldn’t benefit from a system that pays partners after they have delivered a desired outcome?... READ MORE >
What will the key affiliate marketing trends be this year? And what trends will impact the way advertisers run affiliate programmes in 2018? Helen Southgate shares her predictions in the Brand Verity ebook... READ MORE >
If you are not aware that a big part of a modern day sales strategy includes affiliate marketing, then this interview may interest you. Robert Glazer shares some key insights about this rather murky marketing world and how he and his company excel at being the good guys in this area. READ MORE >
The buzz around mobile isn't subsiding — and for good reason: almost 75% of American adults will use a smartphone this year. In fact, mobile set a new record over the Thanksgiving holiday weekend last year, accounting for 53.3% of online visits and driving 39.7% of revenue, according to... READ MORE >
Ahead of her session at Affiliate Summit Europe, the team met with Helen to find out more about her session, what do we mean when we talk about influence. READ MORE >
Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in... READ MORE >
Looking to scale your business exponentially in 2018? Then you’ve got to out-read the competition. In more than three decades of advising growth companies, it’s become clear to me that the most successful leaders are readers. READ MORE >
As anyone in the retail industry knows, brands are always searching for ways to strengthen their relationships with customers. And this year saw a number of giants leaps in the retail space. (See page 7) READ MORE >
Affiliate marketing has suffered from a bad reputation in the U.S., and things weren't so different in the U.K. a decade ago. In the U.K., though, industry leaders worked hard to change attitudes toward the sector by creating stricter standards and more transparency. READ MORE >
Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. READ MORE >
Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients... READ MORE >
You may be among the 70 percent of startups that find scalability to be a struggle, especially when considering how to prepare your team, infrastructure, and systems for future growth. Overhiring to accommodate theoretical future business isn't typically an option, and improper prep can leave... READ MORE >
Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration. READ MORE >
What is culture in the workplace? Like art, “you know it when you see it.” One company might have a "work hard, play hard" culture, while another may have one that is more flexible and family-friendly. Others have cultures of blame or harassment. But one thing’s for sure: your culture... READ MORE >
The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. As smart speakers and speech recognition spread throughout living rooms in America, retailers will start adapting to the new technology and learning how to engage consumers with... READ MORE >
An industry always in flux is about to see an unprecedented level of change. Watch what happens at J. Crew, Macy’s, Wal-Mart, Victoria’s Secret, Lululemon, Lands’ End, Kohl’s, QVC and Target. They’re at tipping points, in some cases stacked with new management but in all cases... READ MORE >
Laurie Cutts
pr@accelerationpartners.com
Robert Glazer
Founder and CEO
Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has...
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