Pura Vida’s Multi-Channel Approach to Brand-Aligned Affiliate Marketing
Acceleration Partners helped Pura Vida Bracelets optimize their partnerships with brand-aligned coupon partners, save over $19,000 in publisher commissions and doubled their affiliate program revenue.
Founded in Costa Rica, Pura Vida Bracelets provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back.
At the start of 2018, they had ambitious goals for both their affiliate marketing program and their overall business. They wanted to double their revenue from the prior year (2017) and have their affiliate program generate 8%-10% of overall revenue.
Take a multi-channel approach and align marketing between affiliate program and all other marketing channels (online and offline); focus more on optimizing top coupon, deal and loyalty partners within Pura Vida’s program in a brand-aligned way.
Watch Pura Vida’s video case study and/or download the PDF to learn the strategic approach the Acceleration Partners team implemented to ensure top coupon, deal and loyalty partners were optimized and delivering real value to Pura Vida’s affiliate program.
You’ll also learn more about the results that Pura Vida Bracelets was able to realize – across all their marketing channels – from this optimized partnership strategy.
“Acceleration Partners is such a trust-worthy source, we really view them as an extension of our brand.”
Co-Founder and CEO of Pura Vida Bracelets
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